Marketing Strategist

About the Role

Acures Pharma Singapore Pte Ltd is looking for a Marketing Strategist to develop and execute marketing strategies for Anchor Medicated Oil, with a focus on expanding the brand’s presence in Singapore.

The successful candidate will be responsible for analysing the local market, identifying customer segments and developing data-driven marketing strategies to increase brand awareness, customer engagement and sales.

Key Responsibilities

• Analyse the Singapore market for medicated oil and related consumer products.

• Research consumer behaviour, purchasing patterns and market trends across different age groups.

• Analyse marketing opportunities among Singapore residents and foreign-worker communities.

• Identify key customer segments and develop targeted marketing strategies for each segment.

• Study competitors, pricing, distribution channels, promotions and market positioning.

• Develop and implement marketing campaigns across digital, social media, retail and community-based channels.

• Develop strategies to increase Anchor Medicated Oil’s brand awareness and retail sales.

• Analyse campaign performance, customer response and sales data to measure marketing effectiveness.

• Work with retail partners, distributors and sales teams to develop promotional activities.

• Develop social media and content strategies suitable for different customer demographics.

• Recommend suitable marketing channels, promotional campaigns and customer-engagement initiatives.

• Monitor market developments and provide regular reports and recommendations to management.

• Coordinate with internal teams and external marketing partners to execute campaigns.

• Identify new market opportunities and recommend strategies for sustainable brand growth.

Requirements

• Bachelor’s degree or higher in Marketing, Business, Business Administration, Communications or a related field.

• Strong knowledge of marketing strategy, market research and consumer behaviour.

• Experience in developing marketing strategies for consumer products is preferred.

• Strong analytical and problem-solving skills.

• Ability to analyse market trends, customer demographics and campaign performance.

• Good understanding of digital marketing and social media marketing.

• Strong communication, presentation and project-management skills.

• Ability to work independently and develop practical, data-driven marketing strategies.

• Candidates with experience analysing multicultural consumer markets will be advantageous.