Marketing Lead

Your tasks

• Develop and implement marketing strategies tailored to each business.
• Manage social media accounts, including content planning, publishing, and community engagement.
• Create engaging graphics, videos, captions, promotional materials, and other marketing content.
• Plan and execute campaigns to attract enrolments and onboard new clients.
• Manage paid advertising campaigns and recommend cost-effective marketing channels.
• Identify partnership, referral, email marketing, and other customer acquisition opportunities.
• Monitor marketing performance, track leads and conversions, and prepare regular reports.
• Collaborate with management to plan and execute marketing initiatives.

Requirements

• A minimum of a BSc in a related field
• Experience in digital marketing, social media management, and content creation.
• Proficiency in Canva and video editing tools such as CapCut.
• Proficiency in Photoshop, CorelDraw, and graphic design tools.
• Good copywriting, communication, creativity, and organisational skills.
• Understanding of lead generation, paid advertising, and digital marketing analytics.
• Ability to manage multiple brands and work independently.
• A portfolio of previous work is an advantage.