Media Strategy Lead
About the company
Bring More to Life Acorn by Synergie is delighted to be recruiting on behalf of our client, Cytiva, for an experienced Media Strategy Lead to join their Global Advertising Team in Amersham. This is an exciting temporary opportunity providing maternity cover until February 2028.
Cytiva, a global leader within life sciences, diagnostics, and biotechnology, plays a vital role in supporting the development of life-changing medicines, vaccines, and therapies. As part of Danaher, Cytiva offers an innovative and collaborative environment where employees are empowered to make a meaningful impact on human health.
Your tasks
The successful candidate will act as a strategic advisor for paid advertising campaigns across multiple channels, ensuring media strategies align with business objectives and deliver measurable results.
As Media Strategy Lead, you will
- Partner closely with campaign managers to understand campaign objectives, target audiences, and key performance indicators (KPIs).
- Develop and recommend effective paid media strategies, including channel selection, audience segmentation, and budget allocation.
- Create and refine media briefs to support agency delivery and campaign success.
- Act as the primary point of contact between Cytiva's internal stakeholders and external media agency partners.
- Coordinate campaign assets, approvals, and timelines to ensure smooth campaign execution.
- Monitor campaign effectiveness and review performance reports in collaboration with the Advertising Analyst.
- Provide actionable recommendations and insights to optimise future campaign performance.
- Support the ongoing development of advertising best practices across the organisation.
- Ensure all activities align with Cytiva's brand guidelines and business objectives.
Requirements
Candidate Requirements To be considered for this position, you should have:
- Bachelor's degree in Marketing, Advertising, Communications, or a related discipline, or equivalent professional experience.
- Proven experience in media planning, advertising, digital marketing, or a similar strategic marketing role.
- Experience working directly with media agencies and managing campaign delivery processes.
- Strong understanding of paid media channels, including:
- Social Media Advertising
- Programmatic Advertising
- Digital Publishers
- Paid Search and Emerging Media Platforms
- Excellent communication and stakeholder management skills.
- Ability to analyse campaign performance data and translate findings into strategic recommendations.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Experience working within a global or matrix-managed organisation would be advantageous.
Desirable Skills
- Previous experience within a B2B marketing environment.
- Exposure to life sciences, healthcare, biotechnology, or scientific industries.
- Knowledge of ad technology platforms, DSPs, analytics platforms, and digital measurement tools.
- Understanding of advertising compliance, data governance, and privacy regulations.
- Awareness of emerging advertising technologies and social media trends.
Travel Requirements
- Flexibility to travel occasionally (up to 10%) for agency, stakeholder, or team meetings when required.
What we offer
What's on Offer
- Opportunity to join a world-leading life sciences organisation.
- Work within a collaborative and innovative global marketing team.
- Gain valuable experience with a recognised international brand.
- Competitive hourly rate/salary (dependent on experience).
- Long-term temporary assignment providing stability through to February 2028.
Other
Media Strategy Lead (Temporary Maternity Cover - Until February 2028)
*Location: Amersham, Buckinghamshire Client: Cytiva Recruitment Partner: Acorn by Synergie Contract: Fixed-Term Temporary Assignment (Maternity Cover) until February 2028 Working Hours:** Full-Time 37.5hrs
About Acorn by Synergie Acorn by Synergie acts as an employment business for the supply of temporary workers and an employment agency for permanent recruitment. We are committed to creating a diverse and inclusive workplace and welcome applications from all suitably qualified candidates regardless of background.