Guest Experience And Events Creator
Company description
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Job description
- Create daily guest experiences
Develop a continuous calendar of daily and weekly guest activities.
Create experiences suitable for couples, families, children, groups and leisure travelers.
Develop morning, afternoon, sunset and evening experiences.
Create seasonal activities around weekends, holidays, Ramadan, Eid and major AlUla events.
Continuously refresh the activity calendar to avoid repetitive guest experiences.
Identify opportunities to use existing resort facilities and spaces in creative ways.
Examples may include:
Sunrise yoga and wellness sessions
Sunset experiences
Stargazing and astronomy evenings
Outdoor cinema
Family and children's activities
Cultural workshops
Local arts and crafts
Heritage storytelling
Photography experiences
Desert walks and guided experiences
Cycling and outdoor activities
Wellness and mindfulness sessions
Live music and acoustic evenings
Pop-up experiences
BBQ and outdoor social experiences
Seasonal celebrations
Special romantic experiences
Family entertainment programs
- Create signature events
Develop new concepts that can become Shaden signature experiences rather than simply organizing existing events.
The candidate should be able to answer:
What can we create at Shaden that guests cannot experience in the same way anywhere else?
Responsibilities include:
Create new event concepts from zero
Develop event themes, stories and guest journeys
Design experiences around AlUla's culture, landscape and heritage
Create concepts for sunset, wellness, family, entertainment, culture and lifestyle
Develop concepts that can generate incremental revenue
Test new ideas on a small scale before developing them into larger signature events
Build an annual calendar of signature experiences and activations
- Experience innovation
Continuously research hospitality, tourism, entertainment and experiential trends
Benchmark leading resorts and destinations internationally
Identify new activities, entertainment concepts and guest experiences
Monitor what is trending across social media and destination hospitality
Bring new ideas to management regularly rather than waiting for instructions
Develop a pipeline of future experiences and concepts
The expectation is to always have the next idea
- Local partnerships
Build a network of local partners who can contribute to unique guest experiences, including:
Local artists
Musicians and performers
Cultural experts
Tour operators
Outdoor activity providers
Wellness instructors
Photographers
Craftsmen
Local producers
DMCs
Entertainment companies
Experience providers
The role should continuously search for new partners and new experiences available in AlUla.
- Commercialization
Every experience should be evaluated not only from a guest-experience perspective but also commercially.
The candidate will:
Develop paid and complimentary experiences
Create packages and experience bundles
Identify upselling opportunities
Work with Sales, Revenue, F&B and Marketing to commercialize experiences
Develop pricing and basic cost structures
Monitor participation, revenue and profitability
Identify experiences that can generate incremental spend from in-house guests and local residents
Explore opportunities to attract non-resident visitors to selected experiences
- Cross-department collaboration
Work closely with:
Guest Relations
Concierge
F&B
Spa & Wellness
Recreation
Sales
Revenue
Marketing
Rooms Division
Security
Engineering
The objective is to create one integrated guest experience calendar rather than separate departmental activities.
For example:
Sunset - activity - entertainment - F&B - evening experience
The candidate should be able to connect different hotel departments into one compelling guest journey.
- Guest engagement & feedback
Promote activities directly to guests through Guest Relations, Concierge and hotel communication channels
Monitor participation and guest feedback
Identify which experiences generate the strongest engagement
Adjust or discontinue activities that do not perform
Create experiences based on actual guest preferences and demand
Encourage guest-generated content and social media exposure
- Event execution
While the main focus is creation and development, the candidate must also be capable of taking ownership of execution.
This includes:
Event planning
Timelines and schedules
Supplier coordination
Staffing requirements
Basic budgeting
Risk assessments
On-site coordination
Guest flow
Safety requirements
Post-event evaluation
The role should therefore be able to move seamlessly from:
Idea - concept - plan - launch - execution - feedback - improvement
Qualifications
What we are looking for
We are looking for someone who has a proven track record of creating experiences, not simply coordinating events.
The ideal candidate will demonstrate:
Proven experience creating and developing guest experiences, activities, events or entertainment concepts
Experience within a luxury/upscale resort, destination, hospitality, entertainment, tourism or experiential environment
Strong creative thinking and the ability to develop ideas from scratch
Experience creating daily guest activity programs, not only large events
Experience developing signature experiences and special events
Strong understanding of guest behavior and experience design
Commercial awareness and understanding of how experiences can generate revenue
Strong project management and execution skills
Experience working with external suppliers and experience providers
Strong communication and presentation skills
Excellent English; Arabic is an advantage
Knowledge or experience of AlUla, Saudi Arabia, tourism or destination experiences is highly desirable
Flexibility to work evenings, weekends, holidays and special events
Additional information
We are looking for someone who:
Creates, rather than waits
Experiments, rather than repeats
Thinks about the guest first
Understands both creativity and commercial results
Can turn a simple idea into an experience people remember
Someone who walks through the resort and thinks:
What can we do here?
Then turns that idea into something guests can experience this week.
Key success measures
Success in this role will be measured by:
Number of new experiences created and launched
Quality and variety of the daily guest activity calendar
Guest participation and engagement
Guest satisfaction and feedback
Incremental revenue generated from experiences
Profitability of paid experiences and events
Social media engagement and guest-generated content
Number and quality of local partnerships
Development of successful signature Shaden experiences
Ability to continuously introduce new and innovative concepts
Core philosophy
Create experiences, not just events.
The objective is to make Shaden Resort a place where guests always have something new to discover, participate in and remember — while creating additional revenue opportunities for the resort.
From a daily sunset activity to a signature AlUla event, this role owns the creativity behind the experience.