Director of Marketing

Company description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist® and let your heart guide you in this world where life beats faster.

Job description

We're looking for an innovative and strategic Director of Marketing to lead our marketing initiatives and drive organizational growth in Cairo, Egypt. In this pivotal leadership role, you will develop and execute comprehensive marketing strategies that enhance our brand presence, engage our target audience, and deliver measurable business results. The ideal candidate will combine visionary thinking with analytical rigor, fostering a collaborative culture while maintaining a customer-focused approach that aligns with our organizational objectives.

Develop, implement, and oversee comprehensive marketing strategies and annual plans that align with organizational goals and drive revenue growth

Lead, mentor, and motivate the marketing team to ensure smooth departmental functioning, professional development, and promotion of teamwork and innovation

Manage the marketing budget, identify cost-effective resource allocation, and ensure adherence to financial targets while maximizing return on investment

Plan, direct, and coordinate all marketing campaigns across digital and traditional channels, including advertising, social media, email marketing, and promotional activities

Establish and maintain strong relationships with key stakeholders, clients, media partners, and external agencies to support marketing objectives

Oversee the creation, editing, and distribution of marketing content, including press releases, brochures, newsletters, website content, and promotional materials

Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making and identify growth opportunities

Measure and evaluate marketing performance against established goals, utilizing analytics and data-driven insights to implement corrective actions and optimize campaigns

Coordinate with cross-functional departments to ensure seamless integration of marketing initiatives and maximum organizational productivity

Manage media relations, coordinate press events, and maintain positive public relations by extending personalized services to VIPs, media representatives, and community stakeholders

Prepare and present regular performance reports, marketing metrics, and strategic recommendations to senior management

Ensure brand consistency and positive organizational representation across all marketing channels and communications

Handle additional responsibilities and special projects as delegated by senior management

Qualifications

Required skills & competencies:

Strategic marketing planning and execution

Team leadership, motivation, and talent development

Budget management and financial analysis

Digital marketing expertise

Marketing analytics and data interpretation

Content creation, editing, and copywriting

Campaign development and project management

Stakeholder and relationship management

Public relations and media relations

Market research and competitive analysis

Proficiency with marketing automation tools and CRM platforms

Strong organizational and time management skills

Excellent written and verbal communication abilities

Analytical and problem-solving capabilities

Customer-focused mindset with business acumen

Required experience:

Minimum 7-10 years of progressive marketing experience, with at least 3-5 years in a marketing leadership or director-level role

Proven track record of developing and executing successful marketing strategies that drive measurable business results

Experience managing marketing budgets and optimizing resource allocation

Demonstrated success in team leadership, recruitment, and talent development

Experience in brand management, positioning, and development

Proficiency in managing integrated marketing campaigns across multiple channels

Experience with marketing analytics, performance measurement, and ROI attribution

Preferred experience:

Experience in the Cairo, Egypt market or Middle Eastern region

Background in specific industry sectors (hospitality, retail, technology, or services)

Experience with crisis communication and reputation management

Knowledge of local market dynamics and consumer behavior in Egypt

Required education:

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Professional certifications in marketing, digital marketing, or business management are advantageous

Domain expertise:

Marketing strategy and strategic planning

Brand development and management

Digital marketing and e-commerce

Marketing technology and automation platforms

Data analytics and business intelligence

Additional information

Our commitment to diversity & inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.