F&B Digital Marketing Executive - Visual

Company Description

Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.

Job Description

Content creation (photo and video)

• Plan and run food, drink and lifestyle shoots at our outlets: styling, lighting, angles and props.
• Shoot and edit short-form video (Reels, TikTok, Stories): menu reveals, behind-the-scenes, food, chef and staff features, trend-led clips.

• Edit and retouch photos so dishes look true to life and on-brand.
• Visual Storytelling: Creates emotionally engaging photo and video content that captures brand essence and elevates guest experience.

• Creative Execution: Skilled in shooting, editing, and producing short-form content optimized for digital and social platforms.

Graphic design

• Design social media posts, carousels, Story templates, ad creatives and thumbnails.
• Design printed and digital materials: menus, table tents, posters, banners, flyers, vouchers and packaging stickers.

• Create visuals for specific platforms when necessary, Google Business Profile, website and email.
• Keep every output consistent with the brand guidelines; help build and update them.

• Creative, fast-working, and adaptable; able to produce high-quality content in natural, dynamic conditions.

Collaboration and workflow

• Turn briefs from the Social Media Marketing Executive into finished content on agreed deadlines.
• Work with chefs and outlet teams to schedule shoots around service hours and new menu launches.

• Brief and coordinate freelance photographers, videographers or printers when needed.
• Keep an organized library of raw and final photos, videos and design files.

Qualifications

• Degree or diploma in Graphic Design, Multimedia, Visual Communication or a related field, or equivalent experience.
• 1–3 years creating content or designing for social media, ideally for F&B, hospitality or lifestyle brands.

• Strong skills in Adobe Photoshop, Illustrator and Lightroom; Premiere Pro or CapCut for video; Canva for quick turnarounds.
• Confident with a camera or smartphone for food photography and short-form video.

• A good eye for food styling, color, composition and typography.
• Able to handle several projects at once and turn around quick content the same day.

• A portfolio showing food/lifestyle photography, short videos and design work (required).

A plus to have

• Motion graphics or simple animation (After Effects or similar).
• Experience with print production: file prep, bleed, color profiles and working with printers.

• Basic copywriting for captions and on-screen text.
• Experience designing menu boards or digital signage.