Web Experience & E-commerce Optimization Manager - Premium, Midscale & Economy Brands (PM&E) - F/H/X

Company Description

🌍 Join Accor – a professional adventure at the heart of an engaged, international, and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, opens its doors to you, located in Issy-les-Moulineaux.

This is where the Group's global expertise converges: strategy, finance, human resources, legal, technology, marketing, sustainable development, communication, audit, purchasing, etc.

Joining Accor means actively participating in defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams worldwide.

Job Description

This is where your greatest challenge awaits:

Within the Global PM&E (Premium, Midscale & Economy) Full Funnel division, the Customer Experience & Engagement team supports the segment's Global brands throughout their entire digital experience. Reporting to the VP Customer Experience & Engagement PM&E, you will operate at the crossroads of brands, regions, Commerce, Digital & Tech, and digital marketing expert teams (Product, Acquisition, CRM, Content, Social media), as well as Revenue Management, Brand Partnerships, and Business Performance.

Your mission:

Your playground: the Global PM&E brand sites (brands.com), from discovery to booking. Your ambition: to make them increasingly fluid, consistent, and high-performing, serving both customer experience and conversion. You will carry the roadmap, drive optimization, and disseminate best practices to brands and regions.

• Roadmap & prioritization
• Define and prioritize the redesign and evolution roadmap for the Global Premium, Midscale & Economy brand sites
• Collect, challenge, and prioritize requests from regions and brands based on their business impact, user value, and feasibility
• Manage schedules and delivery milestones with product managers and product owners, and lead cross-brand user experience projects
• Optimization of owned channels & user experience
• Define and drive the onsite personalization roadmap, in connection with the CRM and Data teams
• Optimize customer journeys using a full-funnel approach, from discovery to booking
• Build the A/B testing roadmap and conduct tests with product teams and e-merchandisers to improve experience and conversion
• Guarantee the quality, consistency, and accessibility of brand content on brands.com, and supervise its publication via CMS tools
• Contribute to SEO/GEO and e-merchandising optimizations with dedicated experts
• Performance management & reporting
• Own the performance measurement framework and KPIs for brands.com, leveraging analytics tools (GA4, Contentsquare)
• Monitor the e-commerce performance of brands.com: booking funnel health, conversion, key KPIs, identification of friction points, and continuous optimization
• Produce and present monthly performance reporting to brands and senior stakeholders, with actionable recommendations
• Optimize the visibility and performance of 360° brand campaigns on the brands' digital channels
• Ecosystem alignment
• Work with the ALL Accor team to strengthen the brands' share of voice and ensure consistency between brands.com and all.accor.com
• Coordinate with acquisition, social media, SEO, and CRM teams to maximize brand visibility and performance within the ALL Accor / PM&E brands ecosystem
• Best practices & methodologies
• Build and implement web experience guidelines and playbooks for Global brands and regions (UX, content, e-merchandising, personalization)
• Capitalize on learnings via a shared test & learn repository and lead regular sharing sessions with regions and brand teams
• Promote common methodologies for prioritization, testing, and performance measurement
• Partner relations
• Follow projects led with service providers, conduct regular business reviews, and work hand-in-hand with agencies on the implementation of use cases, processes, and operating modes

Qualifications

What about you?

Do you want to dare to have an impact on the digital experience of the brands of a global leader in hospitality? This position is for you if:

• You have at least 7 years of experience in digital marketing, including hands-on experience in optimizing e-commerce site performance (conversion, funnel analysis, A/B testing)
• You have a strong affinity for brand marketing
• You are familiar with digital activation levers: media, paid traffic, SEO, CRM…
• You master analytics tools (Google Analytics, Contentsquare…) and one or more CMS (Adobe Experience Manager, WordPress or equivalent)
• You have a real appetite for generative AI and good knowledge of its tools
• Analytical and data-driven, you know how to transform numbers into concrete recommendations
• You have strong project management skills and excellent interpersonal skills, essential for moving forward with many stakeholders
• You speak English fluently

Additional Information

💡 Why join us?

And us, what are our commitments?

- To the world

• Accor is committed to the world around us, with a strong employer culture centered on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- To your career

• We enable all our employees to master their work-life balance and offer them the means to shape their work environment to their image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we grow together, every day.

- Concretely, at Accor:

• Remote work possible several days a week from France and flexible work options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

and also,

• ALL - Heartist® Program: preferential rates and flash offers for unforgettable stays and experiences in all our Accor addresses and with our partners, worldwide.
• Heartist® for good volunteering program: 1 day offered on your working time to commit to an association.
• A CSE that supports you in financing your cultural and sporting activities.
• Sustainable Mobility Package for the use of a "green" means of transport or a "company bike" scheme in partnership with Zenride
• 75% reimbursement of urban public transport subscriptions between home and workplace.
• Meal vouchers with a face value of €11.
• Mandatory health insurance funded 50% by Accor with no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, or even wellness and sports spaces on-site or via Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.

We encourage all applications, regardless of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this mission attract you? Apply and we will offer you:

• An exchange with our recruitment team to present the essential lines of the position or guide you toward the role that may suit you,
• One or more interviews with managers and team members,
• For certain positions, you may also be required to perform a test or a case study, as well as a questionnaire on your personality and motivations.
• A final interview with our Human Resources team to discuss our Group's culture, the working environment, our training program and career prospects, as well as the various benefits of the Group.
• Personalized feedback.