Assistant Product Manager (Maternity Covered) | Banking - Young Adults Segment

Assistant Product Manager (Intermediate) – Marketing (Young Adults Segment) Contract Role | Banking & Financial Services

Location: Singapore Contract Duration: 6 Months (Maternity Covered) Salary Range: $4,000 - $7,000 Working Hours: Monday to Friday, standard office hours

About the Role

Our client, a leading bank in Singapore, is looking for a proactive and energetic Assistant Product Manager to join its marketing team on a contract covering maternity leave. This role is responsible for planning and executing campus-based marketing initiatives to drive acquisition, engagement and usage of the bank's mobile payment app and debit/credit card products among tertiary students.

Key Responsibilities

• Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
• Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of the bank's mobile payment app.
• Manage and execute promotional campaigns, including experiential marketing initiatives such as campus trails and roadshows.
• Support and participate in on-ground activations at campuses, events and roadshows.
• Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Requirements

• Diploma or Degree in Marketing, Business or a related discipline.
• Prior experience in marketing, campus engagement or events is an advantage.
• Comfortable working on-site at campuses, events and roadshows.
• Strong communication and interpersonal skills, with the ability to engage tertiary students.
• Good analytical skills, with the ability to track and report on campaign performance.
• Proactive, energetic and a strong team player who can work independently.

What You'll Enjoy

Entitled with 14 days Annual Leave, MOM-standard Medical and Hospitalisation Leave, insurance coverage, and completion/performance bonuses.

To Apply

📩 To Apply: Click the "APPLY NOW" button to submit your application. We regret to inform that only shortlisted candidates will be notified.

A-IT Software Services Pte Ltd (EA License No: 24C2345) | Gina Lee (R26161938)

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