Marketing Manager
This role is dedicated to building and growing the brand presence of 72 Herbal Hair Solutions Pte. Ltd., focusing on its core business of providing quality herbal hair care and personal care services; the selected candidate will develop and execute marketing strategies, lead promotional activities, understand customer needs and market trends, coordinate service launches and outreach initiatives, and work closely with internal teams to ensure all efforts accurately reflect the company’s natural, safe, and effective care offerings, driving greater awareness and sustained business growth.
Specific Responsibilities
- Establish and maintain the company’s distinct brand identity centred on natural, safe, and effective herbal hair care and personal care services, ensuring all communications consistently reflect the company’s core values and service promise.
- Develop clear value propositions that highlight the unique benefits of the company’s herbal treatments, service expertise, and customer centred care, tailored to individuals seeking scalp care, hair restoration, maintenance, and general personal grooming services.
- Assess market trends, customer preferences, and competitor activities within the herbal hair care and personal care sector to identify opportunities for growth and strengthen the company’s market standing.
- Gather and review customer feedback and service experiences to improve how offerings are presented, and recommend new or enhanced services that align with customer needs and the company’s capabilities.
- Plan and oversee all marketing initiatives to raise awareness of the company’s treatment packages, herbal care programmes, and personal care services, ensuring every activity builds trust in the company’s herbal expertise.
- Lead the organisation and execution of service launches, customer workshops, promotional events, and community outreach activities that showcase the company’s approach, formulations, and expected service outcomes.
- Collaborate closely with service teams to ensure all marketing communications are accurate and fully aligned with actual service delivery standards, and build positive relationships with suppliers, partners, and industry contacts.
- Prepare structured marketing plans that support sustainable business growth, manage resources efficiently, and provide regular updates and recommendations to guide the company’s long term marketing direction.
Technical Skills and Competencies
- Brand Management & Positioning – Ability to develop and maintain a consistent brand identity across marketing materials and customer communications.
- Marketing Planning & Strategy – Skilled in preparing structured marketing plans, campaigns, and promotional activities aligned with business objectives.
- Market Research & Analysis – Competent in analysing market trends, customer preferences, competitor activities, and industry developments.
- Customer & Service Analysis – Ability to gather, analyse, and apply customer feedback to improve service presentation and offerings.
- Digital Marketing & Content Management – Knowledge of social media marketing, digital content planning, online promotions, and customer engagement.
- Marketing Communications – Skilled in preparing clear and accurate marketing materials, service descriptions, promotional content, and brand communications.
- Event & Campaign Coordination – Competent in coordinating service launches, workshops, promotional events, and community outreach activities.
- Value Proposition Development – Ability to identify and communicate the unique benefits of herbal treatments, personal care services, and customer-centred care.
- Marketing Performance Monitoring – Ability to track campaign activities, review outcomes, and prepare structured updates and recommendations.
- Stakeholder & Partner Coordination – Strong ability to coordinate with service teams, suppliers, partners, and industry contacts to ensure consistent marketing and service delivery.
Duration of Traineeship/Attachment Offered - 6 months
Mature Mid Career Individuals - $2,800
This Position is open for mid career individuals (Mature, 40 years and above).
Mid Career individuals from any qualifications level can apply.