Marketing Manager

Overall Purpose of the Job: Build awareness of 33 Auction capabilities via various marketing communications channels. In charge of developing and managing the execution of various marketing strategies to support regional business getting, auctions pre-sale / post-sale activities, and strengthen 33 Auction’s Business Development in the region.

Responsibilities:

• Provide specialist departments with appropriate marketing plans based on the regional marketing strategy, to support their objectives and targets.
• Create and execute tailored marketing communications plans in support of central marketing initiatives.
• Development, drafting and production of marketing materials including brochures, presentations, event invitations, client collaterals, press releases, web content.
• Develop, communicate, and coordinate marketing calendar with internal business partners – including social media postings pipeline.
• Develop video and other digital channels – partner with specialists to develop key messages and scripts where relevant.
• Manage production of campaign effectiveness reports for each campaign and assess against goals (ROI, KPIs).
• Utilize analytic tools to track and evaluate performance of individual initiatives and overall regional success.

Requirements:

• Minimum 2 years marketing and communications experience
• Degree in Marketing, Business Management, or related courses
• Bilingual in both English and Mandarin to liaise with associates and clients
• Solid experience marketing to HNW / UHNW client segments
• Demonstrated expertise in written communications with online experience desired
• Understanding of the intersection of digital, social, and traditional marketing
• Excellent project management skills – proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality
• Outstanding interpersonal skills, ability to work across different audiences, personalities, and experience levels
• Strong analytical capabilities and experience using a wide variety of analytic tools, including using market research and data analysis to inform the formulation of marketing communication strategies
• Knowledge of digital analytics tools desirable (e.g., Google Analytics)
• Team player and thrive in a high delivery and performance driven environment
• PC Literate: MS Office Applications, Adobe Photoshop, AI, etc...