Content Creator

14DAYPILOT Flight Academy

Job Summary

Responsible for managing the end-to-end content production process for 14DAYPILOT, from ideation to publication. This includes developing content plans, conducting research, writing scripts and copy, handling video shoots, editing short-form content, coordinating design and long-form content requirements, publishing, and evaluating content performance. The primary objective is not merely to meet posting targets, but to create impactful content that strengthens brand awareness, increases audience engagement, and generates inbound leads. This role may also support website content development and SEO initiatives when required.

Key Responsibilities:

1. Manage end-to-end social media content production, covering planning and execution, pre-production briefs, and shot lists.
2. Develop content plans and create compelling hooks, scripts, captions, CTAs, carousel copy, YouTube titles and descriptions, and campaign-related copy.
3. Manage content calendars and publishing schedules across Instagram, TikTok/Shorts, and YouTube, while coordinating creative assets with designers and video editors.
4. Monitor and analyze social media performance, translating insights into actionable decisions on which content to replicate, discontinue, repurpose, or further test.
5. Develop website and landing page copy. Experience in SEO content writing, keyword research, and on-page optimization is highly preferred.

Qualifications:

1. Open to male and female candidates, with a minimum age of 22 years.
2. Minimum Diploma (D3) degree in any relevant field.
3. Minimum 2 years of relevant working experience.
4. Professional certifications are not mandatory.
5. Additional qualifications that would be an advantage:

• Copywriting or Content Writing courses.
• Google Analytics (GA4) or Meta Blueprint certification.
• SEO or Content Marketing courses.
• Adobe Premiere Pro, CapCut, or other relevant video editing certifications or training.

Required Skills:

1. Ability to develop storyboards and write scripts, as well as coordinate effectively with cross-functional teams, including video designers and graphic designers.
2. Strong English copywriting and scriptwriting skills, visual storytelling capabilities, and a solid understanding of marketing funnels and how to implement them in content strategies.
3. Proficiency in content planning, project management tools (Notion/Google Sheets), and digital file and asset management.
4. Ability to use Meta Insights, TikTok Analytics, YouTube Studio, and Google Search Console, with a good understanding of key metrics such as reach, retention/watch time, engagement, clicks, and lead sources.
5. Strong research and SEO content writing skills, including keyword research, search intent analysis, title and meta description optimization, heading structure, internal linking, and basic knowledge of WordPress/CMS.

Ideal Candidate Profile:

1. Hands-on and proactive, comfortable participating directly in video shoots, possesses a strong visual sense, and does not rely on constant direction.
2. Understands audience behavior and is able to simplify technical aviation-related topics into clear, engaging, and concise content.
3. Highly organized, responsive in following up, disciplined in meeting deadlines, and capable of managing multiple content projects simultaneously.
4. Data-driven and objective, open to constructive evaluation, and willing to learn from underperforming content by analyzing data and making necessary adjustments.
5. Research-oriented, detail-oriented, curious about product knowledge, and capable of creating content that aligns with both audience needs and business objectives.

Skills: English Language, Visual Storytelling, Search Engine Optimization (SEO), Content Strategy, Keyword Research, Social Media Analysist, Copywriting, Article Writing, Social Media, Content Creation, Creative Writing