Senior Media Analyst

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Responsibilities and assignments

WPP Media, in partnership with I-CHERRY, is looking for a Senior Media Analyst with experience in digital media, who will be responsible for managing performance campaigns with control of investment goals, Media KPIs, campaign creation on the main platforms, and direct relationship with media outlets and clients.

What your day-to-day will look like:

Management of performance campaigns with control of investment goals, Media KPIs;

Setup of campaigns on media platforms;

Construction of reports;

Monitoring of results through daily reports;

Extraction of media data;

URL parameterization;

Review of Checklists;

Development and Presentation of Media Plans;

Construction and Presentation of Media Reports;

Autonomy in the workflow with clients and partners;

Full knowledge and execution of the financial process;

Involvement in the client's entire media workflow;

Conducting meetings and active participation;

Performs integration with other areas efficiently;

Definitions of delivery prioritization together with the client.

Requirements and qualifications

The profile we are looking for:

Completed higher education;

Experience in advertising agencies;

Intermediate or advanced/fluent English;

Experience with paid media, knowing the operation and planning process from end to end;

Experience in the creation and implementation of media strategies/projects;

Working with the media management tool VBS;

Knowledge of Meta Ads, Data Studio, Google Ads (Youtube) and Twitter Ads, and other platforms;

Advanced knowledge in Excel.

Additional information

Ahhh, about our differentiators! 🤗

Benefits:

SulAmerica Medical and Dental Plan;

Meal Voucher or Food Voucher;

Life Insurance;;

TotalPass;

Birthday Day Off;

Home Office Allowance;

Extended maternity and paternity leave;

Daycare allowance (for children up to 6 years old);

Pharmacy discounts;

EAP (Employee Assistance Program);

Light atmosphere and relaxed work environment!

Creative and fun people!

And the chance for growth here is immense!

More details:

CLT hiring model;

Hybrid work model: trips to the office in São Paulo or Curitiba;

Reside in São Paulo or Curitiba.

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