Head of Digital
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Job Summary
We are looking for a Head / Digital Director (Media & Operations) to lead digital media operations, internal strategic advisory, and the relationship with the advertising industry in Chile. In this leadership role, you will be the highest authority in the execution and optimization of digital advertising campaigns (Meta, TikTok, DV360, Search, etc.), leading implementation teams, acting as the main strategic consultant for the Accounts team, and managing the institutional relationship with the main platforms and media providers in the market.
Role Objective
To guarantee operational excellence and the profitability of the media business in Chile, leading the technical implementation team, strategically advising the Accounts/Commercial area in the structuring of media solutions, and positioning the company as a benchmark before key partners and digital providers.
Main Responsibilities
- Operational Leadership and Management of Implementation Teams:
Team Direction: Lead, develop, and structure the digital implementation team (AdOps, Traffickers, Media Specialists) in Chile, ensuring a high technical standard and an excellent work environment.
Process Governance and QA: Define and audit implementation standards, taxonomies, nomenclatures, and Quality Assurance protocols across all platforms.
Budgetary Control and SLAs: Ensure the correct execution of media pacing, compliance with delivery times (SLAs), and prevention of operational errors or discrepancies.
- Strategic Advisory to the Accounts Team (Consultative Partner):
Executive Seniority Consulting: Act as the technical and strategic media reference for the Accounts team, actively participating in the design of proposals, commercial pitches, and key client strategy.
Innovation in Solutions: Recommend the best combinations of channels, audiences, formats, and advertising technologies in accordance with client objectives.
Resolution and Escalation: Address and resolve complex or high technical impact situations with clients and executives.
- Strategic Management of Digital Providers and Partners:
Industry Relationship: Lead the executive relationship with the main global and local platforms (Google, Meta, TikTok, Aleph, DSPs, Programmatic networks, and Publishers in Chile).
Negotiation and Betas: Ensure preferential access to beta tests, alphas, official training, platform incentives, and priority technical support.
AdTech Evaluation: Monitor and integrate new technological tools (ad-tech and mar-tech stack) that provide operational efficiencies.
Requirements and Sought Profile
Required Experience:
Total Experience: 8 to 10+ years of career in digital marketing, digital media, or advertising operations (AdOps).
Leadership Experience: At least 4 to 5 years in team leadership positions and executive management (Media Director, Head of AdOps, Senior Digital Manager, or equivalent in media agencies or regional hubs).
Proven track record advising commercial/accounts teams and managing direct relationships with representatives from Meta, Google, TikTok, etc.
Technical Mastery (Expert Level):
Deep and updated knowledge of activation platforms:
Paid Social: Meta Ads Manager, TikTok Ads Manager, LinkedIn Ads.
Programmatic / Display: DV360, Campaign Manager 360 (CM360).
Paid Search: Google Ads / SA360 (Search, Shopping, PMax).
Data architecture and measurement: Google Tag Manager (GTM), GA4, Server-Side Tagging, Conversions API (CAPI), MMPs (AppsFlyer, Adjust), and attribution tools.
Mastery of the media ecosystem and advertising market rates in Chile.
Education and Languages:
Degree in Advertising, Marketing, Business Engineering, Administration, or related fields.
English: Advanced / Fluent (for interaction with global hubs or international platform executives).
- Competencies and Soft Skills (Key Soft Skills)
Inspiring Leadership: Ability to guide, motivate, and empower the technical talent under your charge, fostering a culture of excellence, continuous learning, and high delivery standards.
Teamwork and Collaboration: Ability to build bridges and synergies between multidisciplinary areas (Implementation, Accounts, Strategy, Clients, and Providers) with a solution-oriented mindset.
Effective Communication and Executive Presence: Ability to transmit complex technical concepts clearly, persuasively, and adapted to both internal teams and key executives and clients.
Strategic Thinking: Analytical vision to connect technical media execution with business objectives.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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