Marketing Data Analyst Consultant - M/F

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Why do we need you?

To join our Data team, composed of about fifty consultants, and to strengthen our Data Customer Insights division.

Your missions

You will contribute to improving customer knowledge and will serve as a decision-making aid for our clients' marketing teams. You will, among other things, be responsible for the following missions:

• Customer behavior analyses,
• Segmentations,
• Scoring (churn, propensity, cross-sell,…),
• Campaign performance analyses,…
• Dashboarding

You will carry out end-to-end projects and will be required to intervene in the phases from taking the brief to the presentation of results and marketing recommendations to clients.

Your profile

• You hold a Master's degree in statistics, science, or econometrics.
• You have significant initial experience in the marketing field, ideally in a Consulting environment.
• You are particularly interested in the strategic and operational application of data to customer knowledge and marketing / sales actions.
• You possess marketing skills: ability to make marketing recommendations, ROI calculation, acquisition, customer loyalty and retention, identification of potential, value, and customer lifetime.
• You possess the following technical & statistical skills:
• Simple and advanced descriptive analyses
• Predictive analyses
• Score construction
• Implementation of operational segmentations
• Time series,
• Population weighting methods
• Structural equations
• Expertise in the following statistical programming languages and technologies: Python and/ or R, SAS, SQL Dataiku, Tableau/Power B
• You are also interested in advanced methodologies such as Machine Learning, Deep Learning, Artificial Intelligence.
• You are also interested in advanced methodologies such as Machine Learning, Deep Learning, Artificial Intelligence.
• You demonstrate analytical skills and critical thinking, you are a team-player, you like to contribute to the building process and be part of a team, you know how to adapt, popularize concepts to bridge the gap between technical and operational teams, you are curious and attentive, you express strong expertise in your field and adopt a true consulting posture.
• You speak English fluently (many international clients).

If you recognize yourself in this profile, apply! Come join a team of enthusiasts, for whom data is their passion, in a group that combines creativity and technology!

#LI-EMEA

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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