Head of Image, Brand & Concessions Department F/H - Société d'Exploitation de la Tour Eiffel

Do you want to join a dynamic team and play a key role in developing the company's image? Join us!

Reporting to the Development Director, you will manage a team of 4 business managers, define and deploy the strategy for enhancing the image and the Tour Eiffel brand, develop a commercial offer of products and services highlighting French savoir-faire, and ensure the operational follow-up of concession contracts related to shops, catering, and telescopes.

Administrative, financial, and operational follow-up of the Products & Services concessionaires' activity (Shops, Catering, Telescopes)

• Monitor the proper execution of concession contracts (financial reporting in connection with the DAF, monitoring of investment programs, monitoring of quality indicators).
• Operational follow-up of relations with the monument's concessionaires, and acting as the primary contact for concessionaires on the Tower.
• Participation in the awarding procedures for new concession contracts (calls for tender, analysis of offers, negotiation, drafting of contracts in connection with the DAJ).

Implementation of the commercial development strategy for a quality product range for Eiffel Tower visitors

• Supervision of the development activity of the Eiffel Tower merchandise catalog, both white label and under license, in connection with the brand development manager and the Shop and Catering concessionaires:
• Development of new products in connection with partners and licensees;
• Prospecting for new cobranding partners;

• Negotiation of license contracts and monitoring the proper execution of license contracts.

- Guarantor of compliance with the Eiffel Tower brand identity and manufacturing quality requirements.

Implementation of the strategy to enhance the Eiffel Tower's image and its international influence

• Guarantor of the use of the Eiffel Tower image and its brand portfolio by French and international companies and brands.
• Coordination of the development of the "Off-site" influence strategy (France and International), notably through the development of:
• Filming and commercial events in connection with the "Images" team;

• Strategic partnerships with French brands present internationally;
• Development of the online shop;

• Commercialization of "Tour Eiffel" brand products in partner and retail distribution networks;
• An offer of new services, focused on digital innovation and immersive experiences.

Organization / Administration

• Team management: local management, conducting annual appraisals.
• Supervise all legal and financial activity of the department:
• Ensure the definition and control of the annual budget in connection with the DAF;

• Monitor the commercial performance of the department and produce regular and dynamic Turnover reporting (monthly and annual);
• Preparation of various summary documents of the legal and financial activity for internal communications (including Annual Activity Report, Board of Directors presentations, etc.) and external communications (including participation in national or international events);

• Guarantor of the legal and contractual activity of the department, in connection with the DAJ. - Degree in business or equivalent (minimum BAC+5)

- Minimum 10 years of experience (Marketing Manager / Events Manager / Partnerships and Licenses Manager / or equivalent)

- Possessing a commercial sense and strong negotiation skills, diplomacy, and managerial skills

- Mastery of legal skills in trademark law, license contracts, and intellectual property; knowledge of concession contracts is a plus

• Possessing a transverse strategic vision and the ability to work operationally with the various departments of the SETE and external partners

- Ability to anticipate and adapt to the operational and strategic constraints of the SETE

- Excellent command of the English language

- Excellent command of Excel

- Strong writing skills

The working situation of the position

• Position requiring high autonomy in organizing one's workload
• The workplace is at CAP15 1 quai de Grenelle 75015 Paris, but requires regular presence on the monument and occasional night work

Qualification, classification, remuneration

Status: Cadre

Bonus: annual based on objectives

3-month probationary period, renewable

Benefits

• Position based 500m from the Eiffel Tower
• Attractive remuneration
• Advantageous health insurance and provident fund
• Profit-sharing and...