Growth Marketing Manager, SEO (13-month fixed-term contract)

Hello! Thanks for visiting 👋

Are you actively looking for a new opportunity? Or are you just browsing the market? Well… you are in the right place!

As a Growth Marketing Manager, SEO, you will drive the strategy and performance of our organic search channel, generating qualified traffic and leads through Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). You will be responsible for developing and implementing our SEO roadmap, conducting technical and content audits, and continuously optimizing our presence on traditional search engines as well as emerging AI-based search and answer platforms. Reporting to the Performance Marketing Directors for North America, you will play a key role in developing brand visibility, customer acquisition, and achieving measurable business results via Lightspeed's non-paid marketing channels. Your contribution will be essential to the company's ongoing growth and success.

Please note that this is a 13-month fixed-term contract.

Your responsibilities:

• Develop and implement SEO, AEO, and GEO strategies to generate scalable, sustainable traffic and drive lead growth.

• Conduct regular technical SEO audits to identify and resolve crawling, indexing, and site health issues.

• Monitor organic performance, keyword rankings, and site health to transform data into actionable recommendations.

• Analyze our content and brand presence on AI-based search engines and generative search experiences, and adapt content and structured data strategies accordingly.

• Collaborate with Content and Web Development teams to implement on-page, technical, and structured data (schema) improvements at scale.

• Conduct keyword research and content gap analyses to guide the editorial roadmap and calendar, and prioritize high-impact opportunities.

• Collaborate with the Analytics team to create reports and dashboards to track SEO KPIs and demonstrate performance and ROI across different channels.

• Anticipate search engine algorithm updates and evolving AI search behaviors, proactively adjusting strategy to preserve and increase visibility.

• Collaborate with the Integrated Marketing team to ensure organic content and search result presence reflect a consistent brand voice.

What you must bring:

• Proven experience in managing and developing an organic search channel, with a solid understanding of SEO, AEO, and GEO principles.

• Mastery of technical SEO fundamentals, including site architecture, crawling, indexing, structured data, and Core Web Vitals.

• Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations.

• Hands-on experience with tools such as Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics.

• Ability to manage and prioritize multiple projects while optimizing their impact.

• Excellent oral and written communication skills in English.

• Excellent analytical and problem-solving skills, with the ability to transform data into a clear narrative and an action plan.

Desired but not required asset(s):

• Experience in content and structured data optimization, specifically for AI-based answer engines and generative search platforms.

• Experience in B2B lead generation within a SaaS or technology environment.

• Proven track record of increasing organic traffic and improving organic pipeline or revenue.

• Knowledge of international markets or… Multisite SEO

• Experience with additional tools such as Looker and Salesforce

• As a global company with employees and customers outside of Quebec, proficiency in English as a working language is required for this position.