Trade Marketing
• Plan marketing strategies for each sales channel • Analyze sales and market data to identify opportunities to increase sales • Plan and implement promotions such as discounts, Buy 1 Get 1, free gifts, or sales promotion activities • Plan the Promotion Calendar and marketing activities in collaboration with the Sales team • Oversee Merchandising / Display / POSM to ensure suitability for each channel • Analyze competitors, pricing, promotions, and competitors' marketing activities • Coordinate with Sales, Marketing, Product, Finance, and customers or partners • Monitor the results of promotions and various activities to see if they generate sales or profit according to targets • Prepare reports and analyze Sales Performance, ROI, and Promotion Effectiveness • Utilize market and customer data to develop plans to increase sales and market share
Qualifications: Male or Female, aged 30 - 40 years old Bachelor's degree in Marketing, Business Administration, Economics, Management, or related fields Possess data and numerical analysis skills Proficient in Microsoft Excel, especially Pivot Table, VLOOKUP/XLOOKUP, and reporting Have an understanding of Marketing, Sales, and Consumer Behavior Possess planning and project management skills Possess coordination and negotiation skills Able to work well with multiple teams Possess business mindset and the ability to identify opportunities to increase sales Experience in FMCG, Retail, Modern Trade, E-commerce, or Sales will be specially considered English proficiency at a level that can read reports and communicate for work purposes
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