Senior Product Marketing Manager (F/H/X) (H/F)

Infopro Digital, a B2B group specializing in information and technology, is currently looking for a Senior Product Marketing Manager on a permanent contract (CDI) to strengthen the team of its Red-on-line entity. Red-on-line supports organizations in managing their operational risks and HSE regulatory compliance through a SaaS platform and dedicated services for regulatory monitoring, risk management, and action plan management.

Join Infopro Digital and become a key player in our team!

With exciting professional opportunities worldwide, Infopro Digital opens up a vast universe of professional challenges to you. Joining our group means diving into the heart of stimulating collaborations within multidisciplinary teams.

The challenge awaiting you:

As a Senior Product Marketing Manager, you will be a key player within the Marketing and Product teams. You will contribute to the development of Red-on-line's go-to-market strategy, the understanding of international markets, and the alignment of Product, Marketing, Sales, and Customer Success teams around a common customer vision. Your role will be central to strengthening the positioning of our B2B SaaS offerings and supporting business growth across our various international markets.

The missions awaiting you:

You will be responsible for:

Conducting market analyses, identifying industry trends, regulatory developments, and competitive dynamics.

Carrying out interviews with customers and prospects to understand business needs, purchasing journeys, and decision-making drivers.

Building and maintaining buyer personas and sharing insights with internal teams.

Defining and evolving product positioning as well as key messages adapted to different market segments and geographical areas.

Driving product launch strategies (go-to-market) and coordinating action plans with Marketing and Sales teams.

Supporting Sales and Customer Success teams through sales enablement tools, pitch decks, and product training.

Monitoring post-launch business performance and contributing to the improvement of customer satisfaction, retention, and business development.

Participating in strategic thinking regarding the development of offerings in international markets.

About you:

You have significant experience in Product Marketing, Market Research, or Customer Insights within a B2B SaaS environment.

You have worked in technological sectors such as ESG, compliance, risk management, EHS, or GRC.

You have solid field experience: customer interviews, sales support, and user needs analysis.

You are comfortable defining go-to-market strategies and managing complex product launches.

You possess excellent analytical, synthesis, and communication skills.

You know how to collaborate with cross-functional teams and unite various stakeholders without direct hierarchical links.

You demonstrate curiosity, analytical rigor, and a strong customer orientation.

Professional English is imperative. You will operate daily in an international environment. A second European language is an additional asset.

Are you a passionate professional looking for new opportunities? Don't wait any longer and join the Infopro Digital professional community!