Lead Generation Specialist
At Coface, we do business every day. Our 5,200 experts representing more than 80 nationalities in 58 countries are united by a common goal: to help companies navigate uncertainty by enabling them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a wide range of solutions: Credit Insurance, trade information, debt collection, single risk insurance, credit guarantees, factoring – all thanks to a unique data heritage, cutting-edge technologies, innovation, and deep knowledge of the global economy. Joining Coface means being part of a close-knit international organization where your ideas matter. We support a culture of learning, collaboration, and inclusion, where you are entrusted with responsibility and where you can see the impact of your actions. Shape the future of trade with us. Join our Happeners!
A data-driven role for someone who enjoys "dissecting" CRM, fine-tuning leads, finding connections in data, and improving sales pipeline performance.
It is not about marketing or creating campaigns – it is about ensuring that the right data leads to the right business results. Your Mission Your mission will be to set up, manage, and continuously improve the lead management system based on data.
You will work in CRM, analyze lead quality, identify weak spots in the pipeline, and ensure that both sales representatives and the call center receive relevant and actionable opportunities. Key Responsibilities 📊 Lead Management & CRM Managing leads across channels (call center, sales, web, campaigns) Working with CRM data – segmentation, scoring, quality Setting up and optimizing lead handovers to sales representatives 📈 Data & Analysis Conversion analysis – what works / what doesn't Identifying weak spots in the pipeline Proposing specific changes (not just reporting) ⚙️ Optimization and Systems Improving processes using data Implementing automation and AI (scoring, enrichment, prioritization) Finding more efficient ways to work with leads 🤝 Business Collaboration Daily contact with sales and the call center Verifying lead quality in practice Driving the shift towards data-driven decision-making ✅ How we recognize success (clarified) Sales representatives believe in the leads and want them We know exactly where quality business comes from CRM is not a "data graveyard," but a business management tool Less waste, more conversion Data influences decision-making ✅ Important Note This role is not creative marketing. You will not be creating campaigns or content. 👉 Success = lead quality, conversion, and business impact.
Your Profile – Must have Experience in B2B lead management, marketing operations, sales operations, or sales enablement Strong analytical and data-driven mindset Practical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.) Interest in modern technologies and the ability to meaningfully utilize AI in business Ability to collaborate with sales and argue based on data English at a very good level, daily communication with the region in English. Your Profile – Nice to have Experience with marketing automation Practical work with AI tools in marketing or sales Familiarity with complex B2B sales cycles Experience in an international or matrix environment Who we are looking for You are curious about new tools, but pragmatic at the same time You can say: "This lead does not have sufficient quality" You don't chase buzzwords, but real impact You enjoy building and improving systems, not just execution
What we offer A newly created role with real influence on the company's functioning The opportunity to shape Coface's approach to lead management, data, and AI in CZ and SK Close collaboration with sales leadership and management A stable international environment with room for innovation A small team of experts – not an anonymous corporation, but an environment where we know each other by name. Flexibility + extra time off. 25 days of vacation + 5 extra days off. Career growth across the Coface group – a great chance if you are attracted to an international environment. Practical benefits – meal allowance, pension insurance contribution, Cafeteria, Multisport card, advantageous O2 tariffs (for you and your loved ones), company breakfasts, and events. Clear agreement – for the first year, a fixed-term contract, then extension based on results. Transparent terms from the start. Laptop, company phone, company mobile plan.