Category Manager

At Bayer, we look to the future, and our purpose is to tackle the toughest challenges and create a world where our goal—a world without hunger and disease—will not seem like a dream, but will become a fully achievable reality. We are driven by energy, curiosity, and commitment. We learn continuously, taking lessons from everything that surrounds us. We push the boundaries of thinking and strive for perfection to look at things once considered impossible in a new way. There are many reasons why people choose us, and if you truly want your professional path to be diverse and meaningful, if your dream is to become part of a vibrant and multifaceted community, if you are passionate about doing something truly significant, make the right choice.

Position: Category Manager (maternity cover) Division: Consumer Health, Marketing Department

Responsibilities:

• Be responsible for strategic marketing and brand management within the category group;
• Act as the leader of the category cross-functional team, supervising designated team members;
• Lead a key brand within the group;
• Be responsible for the implementation of global and local strategies based on a deep understanding of consumers and shoppers, as well as defining effective communication methods;
• Maintain brand and category performance above market benchmarks in accordance with defined goals, and be responsible for achieving target indicators;
• Manage the budget within the area of responsibility, planning and implementing effective budget allocation between brands and channels to ensure leading market positions;
• Conduct regular analysis to track the effective execution of brand strategies and develop improvement plans;
• Conduct brand-oriented marketing research and analytics, and manage revenue and production forecasting;
• Analyze the competitive environment and consumer trends to meet sales plans through the implementation of brand strategies;
• Effectively interact with field forces, other company departments, and partners.

What is important to us:

• Higher education and deep business knowledge;
• At least 7 years of marketing experience in a foreign pharmaceutical and/or FMCG company;
• At least 2 years of team leadership experience;
• Confident level of English (written and spoken) at upper-intermediate level and above;
• Proficient computer skills (full MS-Office suite, Lotus Notes, etc.);
• Valid driver's license;
• Analytical mindset, creativity, strong presentation and communication skills, organizational abilities, responsibility;
• Ability to work in stressful situations;
• Ability to work in a team, spirit of cooperation;
• Mobility, readiness for frequent business trips.

What we offer:

• Work in a stable international company with transparent rules and long-term prospects;
• Fair motivation: fixed salary, annual bonus;
• Meal allowance/Compensation for hybrid work mode;
• Tools for comfortable work: corporate car, parking space, laptop, mobile communication;
• Hybrid work format and flexible start/end of the working day;
• Comfortable new-format office: hot-desking, meeting rooms for any occasion, cafeteria, fruit, pull-up bar, etc.;
• Extended VHI package from the first day of work: life and accident insurance, dentistry, check-ups, oncology insurance, vaccinations, doctor in the office;
• 35 days of paid vacation;
• A culture in which we respond to new challenges, work together, and give everyone the opportunity to reach their potential.

Requirements

Not specified; Experience: 0 years