Gamification manager

We are looking for a motivated and results-oriented Gamification Manager to join our team and contribute to the development and optimization of our iGaming projects.

The successful candidate will be responsible for developing, implementing, and managing gamification strategies and campaigns aimed at increasing player engagement, retention, loyalty, and overall platform activity.

The role involves creating engaging player experiences through gamification mechanics such as missions, challenges, tournaments, leaderboards, loyalty programs, achievements, rewards, and promotional campaigns.

Candidates with different levels of experience are welcome. Junior candidates should have a solid understanding of the iGaming industry and a strong interest in gamification, CRM, and player engagement. Middle and Senior candidates are expected to demonstrate practical experience in developing and managing gamification strategies and campaigns.

Previous professional experience in the iGaming industry is mandatory for all levels. Candidates with experience in gamification, CRM, player retention, casino promotions, sportsbook operations, or iGaming product management will be particularly considered.

• Develop, implement, and manage gamification mechanics and campaigns for online casino and sportsbook platforms.
• Create and optimize missions, challenges, tournaments, leaderboards, loyalty programs, achievements, and reward systems.
• Design campaign mechanics, participation rules, reward structures, and promotional activities.
• Plan and maintain a gamification and promotional campaign calendar.
• Configure, launch, monitor, and optimize gamification campaigns using relevant iGaming platforms and tools.
• Analyze player behavior, engagement, retention, participation rates, and campaign performance.
• Monitor key business metrics, including GGR, NGR, promotional costs, and campaign ROI.
• Conduct A/B testing and use performance data to improve campaign effectiveness.
• Collaborate with Product, CRM, Marketing, BI, Design, and Development teams to deliver gamification initiatives.
• Research competitors, industry trends, and new opportunities to improve player engagement.
• Ensure that gamification campaigns comply with applicable regulatory requirements and responsible gambling principles.

Senior Level:

• At least 4 years of professional experience in the iGaming industry, with substantial experience in gamification, CRM, player retention, or iGaming product management.
• Proven track record of developing and implementing gamification strategies and successful player engagement campaigns.

• Advanced understanding of gamification mechanics, player behavior, loyalty systems, reward structures, and promotional economics.
• Hands-on experience with dedicated iGaming CRM or gamification platforms, such as Smartico, Optimove, Fast Track, or equivalent solutions. • Strong understanding of player lifecycle management, segmentation, retention strategies, and campaign automation.

• Ability to analyze commercial performance and optimize campaigns based on KPIs, including GGR, NGR, retention, engagement, and promotional ROI.
• Experience leading projects and coordinating cross-functional teams.

• Strong analytical, strategic, and problem-solving skills.
• English proficiency at B2 level or higher.

Middle Level:

• At least 2 years of professional experience in the iGaming industry, preferably in gamification, CRM, player retention, casino promotions, or a related product-oriented role.
• Practical experience developing, launching, and managing player engagement or promotional campaigns.

• Good understanding of online casino and sportsbook products, player journeys, and gamification mechanics.

•Experience with gamification or iGaming CRM platforms, such as Smartico, Optimove, Fast Track, or equivalent solutions.

• Understanding of bonus structures, wagering requirements, reward economics, and promotional costs.
• Ability to analyze player behavior, campaign performance, engagement, retention, and commercial KPIs.

• Familiarity with CRM segmentation, A/B testing, and campaign optimization.
• Good knowledge of Microsoft Excel or Google Sheets and reporting. • Strong organizational, communication, and problem-solving skills.

• English proficiency at B2 level or higher.

Junior Level:

• At least 6 months of professional experience in the iGaming industry.
• Previous exposure to gamification, CRM, player retention, casino promotions, sportsbook operations, or a related iGaming function will be considered an advantage.

• Basic understanding of online casino or sportsbook products and player journeys.
• Interest in gamification mechanics, player engagement, loyalty programs, and promotional campaigns.

• Basic understanding of CRM, player segmentation, and retention concepts. • Basic analytical skills and willingness to work with campaign performance data and reports.
• Good knowledge of Microsoft Excel or Google Sheets.

• Strong attention to detail, initiative, and willingness to learn.
• English proficiency at B2 level or higher.

Recruitment Process

The selection process includes an initial interview to assess the candidate’s professional background, iGaming knowledge, and suitability for the position.

Shortlisted candidates will subsequently be invited to participate in a two-day on-site practical assessment to evaluate their professional competencies, analytical approach, and understanding of gamification in the iGaming industry.