SMM Project Manager

Targeting is looking for a proactive, experienced, and highly organized SMM Project Manager to lead social media projects from strategy and planning through execution, optimization, and reporting. This role combines project management, team coordination, client communication, and end-to-end project ownership. The ideal candidate will not only oversee projects and coordinate internal teams but will also independently manage assigned projects from A to Z , taking ownership of their progress, quality, and final results.

Key Responsibilities

Plan, manage, and oversee social media projects from initial strategy and planning through execution and final delivery, ensuring all objectives, deadlines, and deliverables are met.

Take full ownership of assigned projects and manage them end-to-end, from defining objectives and developing action plans to coordinating execution, monitoring performance, and delivering final results.

Develop project timelines, define priorities, allocate resources, and monitor progress across multiple projects simultaneously.

Act as the primary point of contact between clients, internal teams, designers, content specialists, and other project stakeholders.

Coordinate and manage cross-functional teams, ensuring clear communication, accountability, and efficient workflow throughout each project.

Analyze clients’ social media accounts and identify opportunities for structural, strategic, and content-related improvements.

Oversee the development and execution of social media content, including copy, post concepts, Reels and Stories scripts, and other creative formats, ensuring consistency with each brand’s tone of voice and communication strategy.

Coordinate competitor analysis, market research, and ongoing monitoring of relevant industry trends.

Oversee the planning, launch, monitoring, and optimization of paid social media campaigns in collaboration with relevant specialists.

Manage project workflows across Facebook, Instagram, LinkedIn, X, TikTok, and Pinterest.

Proactively identify project risks, bottlenecks, delays, and scope changes, and take appropriate action to keep projects on track.

Monitor project performance against agreed KPIs, timelines, quality standards, and business objectives.

Prepare and present weekly and monthly project status and performance reports, including key KPIs, campaign results, completed activities, challenges, and next steps.

Identify opportunities to improve internal processes, project workflows, and overall team efficiency.

Ensure a consistently high standard of execution across all assigned projects.

Required Qualifications & Skills

Proven experience in Project Management , preferably within SMM, Digital Marketing, or a related field.

Strong understanding of social media management, content production, and digital marketing processes.

Practical knowledge of Meta Business Suite, Meta Ads Manager, and other relevant social media tools.

Familiarity with project management tools and methodologies such as Trello, Asana, Jira, Agile/Scrum , or similar.

Practical understanding of paid advertising, targeting, campaign optimization, and performance monitoring.

Experience coordinating designers, copywriters, content creators, media buyers, and other creative or marketing specialists.

Strong ability to manage multiple projects simultaneously, prioritize tasks, and consistently meet deadlines.

Demonstrated ability to take full ownership of projects and drive them from A to Z with minimal supervision.

Strong organizational, analytical, and problem-solving skills.

Excellent communication and stakeholder management skills.

Strong attention to detail and a high level of accountability.

Excellent time management and prioritization skills.

Ability to work independently while also effectively leading and coordinating a team.

Strong leadership and decision-making skills.

Excellent command of Armenian , with working proficiency in English and Russian.

How to Apply

If your experience and skills match the requirements and you are interested in joining the Targeting team, please send your CV to hr@targeting.am with “SMM Project Manager” in the subject line.