director, marketing

About the company

ABOUT SV LAW SV Law is a leading full-service law firm proudly serving Guelph, Elora, Waterloo, and the surrounding communities since the mid-1960s. With a team of over 50 lawyers and dedicated professional staff, the Firm provides trusted, practical legal counsel across a comprehensive range of practice areas ? including services to both business and personal clients.

The Firm is consistently recognized as a leader across Southwestern Ontario, is home to multiple lawyers named among The Best Lawyers in Canada and has been recognized as a Top Employer, in Guelph, and across Southwestern Ontario, and Canada. The Firm is deeply rooted in its communities ? supporting local organisations through fundraising, sponsorship, and volunteerism.

Your tasks

The Firm has experienced continued year-on-year growth. To support the next phase of growth it is seeking an experienced individual to lead the marketing initiatives of the firm as its first Director of Marketing.

THE OPPORTUNITY The Director of Marketing will be responsible for planning, coordinating, and delivering the Firm?s marketing and business development activities to support market and client growth. This individual will report directly to the Chief Administrative Officer, working with all members of the Management Team and Practice Group Leads. Supported by one additional marketing staff member, the Director will combine strategic planning with hands-on execution to implement firm-wide growth initiatives under the Firm?s Strategic Plan, strengthen existing client relationships, secure new clients, and continue to develop the SV Law brand.

KEY RESPONSIBILITIES

• Develop and implement marketing and business development strategies aligned with the Firm?s Strategic Plan, working with the Management Team and Practice Group Leads to identify growth opportunities in key markets and industries.
• Plan and deliver campaigns, communications, digital and print advertising, social media, public relations, and client events that support the Firm, practice groups, and legal professionals.

• Improve marketing and business development systems, processes, and service standards to support innovation, efficiency, and Firm profitability.
• Assess new marketing channels and partnerships to expand brand reach and business development opportunities.

• Manage external agencies and vendors, ensuring deliverables meet quality standards and objectives.
• Use market data to inform growth priorities and establish and report on key performance indicators.

• Develop and monitor the marketing and business development budget, allocating resources to maximize return on investment.
• Support business development training for lawyers to help them identify, develop, and secure new business.

• Develop the Firm?s brand strategy and maintain consistent internal and external messaging across client touchpoints, aligned with strategic objectives.
• Supervise and coach one marketing staff member, set objectives and accountabilities, coordinate workloads and resources, and share in hands-on delivery while encouraging collaboration and diverse perspectives.

• Stay current on relevant regulatory requirements, industry trends, marketing best practices, and digital advancements.
• Lead other strategic initiatives and special projects as requested.

Requirements

The ideal candidate will have

• 10+ years of experience, including 5+ years in management or leadership in professional services or another complex B2B setting.
• Undergraduate degree in marketing, communications, business, or a related discipline; is an asset.
• Proven ability to develop marketing and business development strategies with accountable action plans that drive growth in complex environments.
• Broad marketing and business development expertise, including branding, digital marketing, public relations, corporate communications, events, and social and influencer strategy.
• Excellent written, verbal, and presentation skill