Manager, Marketing Campaign Operations
For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.
We're looking for a Manager, Marketing Campaign Operations to lead a globally distributed team of Marketing Automation Specialists responsible for executing the high-volume campaign work that drives our marketing engine.
You'll own the systems, standards, and team rhythms that make consistent, high-quality production possible across time zones, and you'll be accountable for the output. This is a player coach role where you'll also carry your own IC workload, owning select high-impact projects and initiatives end-to-end, so the ideal candidate will have the ability to context-switch between leading the team and doing the work yourself.
This is an execution-first role that requires deep marketing operations expertise, serious process discipline, and proven experience leading remote teams to deliver at volume without sacrificing quality. If you thrive on bringing order to complexity and still want to stay close to the craft, this role is for you.
This role is based in the US and reports to the Director of Marketing Campaign Operations
What You'll Do
Center of Excellence (COE) Leadership & Team Management
Lead and manage globally distributed team of Marketing Automation Specialists, in partnership with an on-site lead
Set clear, measurable expectations for performance, quality, and delivery - and hold the team accountable to them consistently
Build structured onboarding and role-specific training that gets new team members producing quality work quickly
Partner with the site lead to manage day-to-day operations, escalations, and resourcing across time zones
Operational Frameworks & Process Design
Own the operating model for the COE: intake processes, prioritization logic, SLAs, handoff protocols, and escalation paths
Assign out all work to the team via our PMO system based on bandwidth, area of expertise, and urgency
Build and enforce QA checkpoints and review standards for all campaign deliverables before anything goes out the door
Develop playbooks and training documentation that encode best practices and enable consistent execution regardless of who's doing the work
Continuously audit and improve processes to increase throughput, reduce error rates, and eliminate rework
Quality & Performance Management
Define, track, and report on COE performance metrics: output volume, SLA adherence, error rates, rework frequency, and stakeholder satisfaction
Conduct regular QA audits and retrospectives to identify recurring failure points and drive systematic fixes
Report clearly and regularly to the Director, Campaign Operations on team health, capacity, output quality, and risks
Individual Contributor Projects
Independently own, drive and execute select marketing operations projects end-to-end, including campaign builds, process improvements, and high-stakes work that requires senior-level expertise
Model the quality standards and execution practices you expect from the team by demonstrating them in your own work
Lead audience segmentation strategy, working with Global Growth Marketing along with the COE to ensure the right messages are reaching the right people with consistency and precision
Manage your own priorities effectively without letting IC responsibilities and team leadership obligations conflict
Stakeholder Management
Serve as the primary operational interface between the COE and US-based campaign managers, demand leads, and other stakeholders
Manage intake volume and capacity transparently.Set realistic expectations, flag constraints early, and escalate conflicts before they become delivery failures
Translate loosely defined campaign requests into clear, structured briefs the COE team can execute without ambiguity or back-and-forth
Team Leadership
Lead, develop, and grow a team of marketing professionals; provide coaching and direction within established company policies.
Create a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
Set clear objectives, evaluate progress, coach, train, and instill a high performance culture with focus on teamwork, and ownership
Other duties as assigned
What You'll Bring
8+ years of experience in marketing operations or marketing automation in a B2B SaaS environment, including 2+ years managing or leading a team
Expert-level Marketo knowledge across program architecture, smart lists, lead scoring, tokens, and campaign execution best practices; Marketo Certified Expert (MCE) strongly preferred
Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting
A track record of building operational infrastructure that enables teams to deliver high-quality work at sustained volume
Exceptional attention to detail; you catch errors before they ship and build systems that catch them before they reach you
Familiarity with Zoom Events, Salesloft, or comparable marketing tools
Direct, clear communication style with the confidence to push back, escalate, and hold the line on quality and process
Working knowledge of HTML/CSS, with the ability to troubleshoot and edit email and landing page code as needed
Nice to Have
Experience standing up or scaling a shared services, COE, or offshore delivery model
Demonstrated experience managing distributed or offshore teams, with strong cross-cultural communication skills and comfort leading across time zones
Experience with BI or reporting tools such as Tableau
Well-versed in using AI to optimize manual processes and streamline workflows
Current US Perks & Benefits:
Employer subsidized medical/vision and dental coverage for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range $122,500 — $160,000 USD
Current US Perks & Benefits:
Employer subsidized medical/vision and dental coverage for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
15 days PTO, plus Sick Time Off
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range $122,500 — $160,000 USD
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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