Digital Growth Specialist - Multifinance Industry

We Are Hiring Digital Growth Specialist

Sigmatech is looking for a Digital Growth Specialist for a placement in one of our client, working on a multifinance project in Jakarta

🎓 Requirements

• Minimum 5 years of experience in: Digital Business/Fintech/E-commerce/Growth / Performance/Digital Marketing/Business Analytics
• Strong understanding of the digital funnel: Acquisition, Activation & Retention.
• Experienced in managing growth or digital performance.
• Experienced in planning, executing, and evaluating growth campaigns/programs.
• Strong ownership and accountability toward business KPIs.

⚙️ Technical & Functional Skills

• Understanding of digital marketing, advertising channels, and conversion.
• Familiar with analytics tools such as Google Analytics.
• Strong Excel skills; basic SQL knowledge is preferred.
• Understanding of user journey and basic product flow.

JOB DESCRIPTION

The Digital Growth & Activation Lead is responsible for driving digital customer growth and transaction volume through end-to-end funnel management, activation program optimization, and data-driven strategies. This role acts as the primary owner of growth KPIs, ensuring every initiative directly impacts conversions, engagement, and overall transaction activity.

🎯 KEY RESPONSIBILITIES

1. Growth Strategy & Funnel Management

• Manage and optimize the digital user funnel: acquisition → activation → retention
• Identify bottlenecks and conversion optimization opportunities
• Develop growth strategies based on data insights and user behavior

1. Activation Program & Campaign Management

• Design and direct activation initiatives across both online and offline channels
• Maximize campaign effectiveness against core KPIs (conversions, transactions, engagement)
• Run experiments (A/B testing, tactical programs) to continuously boost performance

1. Data-Driven Growth Execution

• Leverage data analysis to set strategic priorities
• Collaborate with the Insights team to conduct performance analysis
• Translate insights into concrete, actionable plans

1. KPI Monitoring & Performance Control

• Monitor growth KPIs on a daily and weekly basis:
• New users
• Active users
• Transaction frequency
• Take prompt corrective action in response to performance deviations

1. Cross-Functional Collaboration

• Collaborate closely with:
• Digital Performance Management
• Digital Insights & Reporting
• Digital Customer Experience
• Product / IT
• Bridge high-level strategy with execution on the ground

Skills: Meta Ads, Google Analytics, Looker Studio, GTM, CRM, Search Engine Optimization (SEO), Campaign Management