Sr. Director, Enterprise Measurement

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking a Senior Director, Enterprise Measurement to define and lead how performance is measured across the business. This role defines both what we measure and how measurement is experienced, ensuring our approach is modern, scalable, and embedded into how decisions are made.

This role is part of the Enterprise Measurement Center of Excellence and operates at the intersection of strategy, analytics, and execution, aligning Analytics, Finance, Marketing, Product, and Operations around a shared measurement approach. You will elevate measurement maturity across the organization through clear standards, governance, and enablement, and drive adoption through influence rather than authority.

This role is critical to establishing enterprise-level measurement rigor, formalizing metric governance, and improving the speed, clarity, and accessibility of insights across the organization. Success requires moving beyond dashboards to build measurement systems that shape how the organization prioritizes investments, evaluates performance, and drives growth.

You’ll report into the SVP, Enterprise Measurement & Business Management, and will oversee a team of two across Business Intelligence.

Responsibilities:

Enterprise Measurement & Strategy

Define and maintain north star metrics and KPI hierarchies across the business

Establish standardized measurement frameworks for key initiatives (growth, retention, product, channels)

Partner with leadership to translate business goals into clear success metrics, guardrails, and OKR alignment

Require that all major initiatives are defined by clear success metrics, KPI structures, and measurement plans prior to execution

Metric Governance & Accountability

Establish and enforce enterprise metric governance, including ownership, definitions, and change management

Define clear accountability for metric integrity across teams and systems

Serve as the central authority for metric definitions and measurement standards across the organization

Ensure consistent application of metric definitions across reporting, planning, and decision-making

Decision Systems & Insights

Design measurement outputs for decisions, not just visibility

Build KPI trees and diagnostic frameworks that enable root-cause analysis and action

Translate performance into clear narratives, tradeoffs, and recommendations for leadership

Standardization, Scale & Data Partnership

Reduce reliance on custom analysis through reusable frameworks and standardized logic

Partner closely with Data Engineering leadership to align measurement frameworks with underlying data architecture and platform capabilities

Ensure measurement frameworks are embedded into core data models and systems

Measurement Products & Innovation

Shift the organization away from dashboard-centric reporting toward faster, more dynamic insight delivery

Partner on the adoption of modern technologies (AI, automation, self-serve interfaces) to improve speed and accessibility of insights

Ensure measurement use cases are clearly defined and prioritized to inform technology investments

Introduce self-serve measurement experiences that minimize reliance on analyst-driven workflows

What Success Looks Like:

Metric definitions are standardized, governed, and consistently used across teams

Clear ownership and accountability exists for all core business metrics

Leadership aligns on success metrics before initiatives launch, not after results are in

Time to insight is materially reduced through automation and improved measurement delivery

The organization shifts from reactive reporting to proactive, decision-driven insights

Analytics teams spend less time on custom builds and more time on high-impact analysis

Requirements:

10–15+ years of experience in analytics, measurement, or data strategy roles, with a progression into senior leadership

Background in eCommerce is required; D2C, subscription, or multi-channel business experience (eCommerce, Amazon, retail, B2B) is preferred

Experience across modern analytics ecosystems, including BI tools (e.g., Tableau, Looker, Power BI), marketing and product analytics platforms (e.g., CDPs, attribution, experimentation), and emerging capabilities (automation, self-serve, AI), with a focus on moving beyond dashboard-centric reporting

6+ years of people management experience, including hiring, coaching, and succession planning

Strategic and systems-oriented, able to connect business goals to measurement design

Proven experience establishing measurement frameworks and governance in environments lacking standardization

Demonstrated ability to drive adoption and enforce standards across cross-functional stakeholders

Experienced in analytics, measurement, or data strategy in a high-growth environment

Strong executive communicator who simplifies complexity into clear action

Proven ability to influence senior stakeholders and drive alignment

Skilled in KPI design, experimentation, and performance diagnostics

Experience introducing modern analytics capabilities that improve speed and accessibility of insights

Comfortable building structure in ambiguous environments

Preferred:

Marketing measurement expertise (attribution, incrementality, CAC/LTV)

Experience supporting AOP, OKRs, and long-range planning

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Salary Range: $190,000 — $210,000 USD

Perks & Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package, including FSA program

401K with employer match

Quarterly Bonus Program

Flexible PTO

Two company-wide wellness breaks every day

Free lunch on us every Tuesday and Thursday via Seamless/Grubhub

Monthly wellness stipend

Monthly internet stipend

Monthly cell phone stipend

Annual learning & development stipend

Free meditation app membership (Headspace)

Free Nutrafol subscription

Pet insurance discounts and benefits

California residents may review our CCPA notice here .