Sales Executive

Company Description Nova Store is one of Nigeria’s fastest-growing tech and e-commerce brands, providing authentic, high-demand gadgets and IT solutions to individual consumers, businesses, and institutions nationwide. Based in Ikeja, Lagos, the company focuses on being a trusted tech authority in Africa through a customer-first mindset, reliable sourcing, and efficient logistics. Nova Store serves a wide range of clients, including wholesalers, corporate procurement teams, startups, schools, and affiliate partners. Its product range covers laptops, smartphones, networking equipment, accessories, and complete workstation setups, supported by product sourcing and priority customer care. With steady growth, thousands of fulfilled orders, and flexible payment and fulfillment models, Nova Store aims to build Nigeria’s most trusted tech retail ecosystem.

Role Description This is a full-time, on-site Sales Executive role based in Lagos. The Sales Executive will engage prospective and existing customers, present product offerings, and close sales across both B2C and B2B channels. Day-to-day responsibilities include managing leads and inquiries, conducting product demonstrations, preparing quotations, and following up to ensure timely conversions and repeat business. The role also involves maintaining accurate sales records, collaborating with the operations and logistics teams to ensure smooth order fulfillment, and gathering customer feedback to improve service quality. The Sales Executive will contribute to sales campaigns, support partnership and resale opportunities, and represent Nova Store professionally at all customer touchpoints.

Qualifications

• Candidates should possess strong sales and negotiation skills, including lead generation, opportunity qualification, closing techniques, and account management.
• Candidates should possess customer relationship and communication skills, such as active listening, clear verbal and written communication, and a professional, service-oriented attitude.
• Candidates should possess basic technology and product knowledge related to laptops, smartphones, networking devices, and general IT solutions, with the ability to explain features and benefits to non-technical buyers.
• Candidates should possess business and commercial awareness, including understanding of pricing, margins, B2B sales processes, and familiarity with the Nigerian tech and e-commerce market.
• Candidates should possess organizational and analytical skills, such as CRM usage, sales reporting, pipeline management, and attention to detail in documentation.
• Relevant qualifications such as a diploma or degree in Business, Marketing, or a related field, plus prior experience in retail, tech sales, or B2B sales, are highly beneficial.
• Ability to work on-site in Lagos, meet targets under time pressure, collaborate with cross-functional teams, and uphold ethical, non-discriminatory business practices is expected.

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