Senior Marketing Associate

About the company

At mPharma, we start and end our day thinking about how we can enable patients to afford their medications. We’re a small but growing team of 400+ members, headquartered in Accra, Ghana, backed by mission-driven investors. We’ve joined hands with third-party payers, drug manufacturers, and healthcare providers to develop products and services that improve access to affordable, quality medicines, health products and healthcare services. In only a few years, we’ve provided affordable high-quality healthcare to hundreds of thousands of patients across four African countries (Ghana, Nigeria,Togo,Benin).

Your tasks

Position Description mPharma is looking for a highly motivated creative and results-driven Marketing Senior Associate to join our team. This person will be responsible for developing and executing practical marketing strategies to strengthen our brand, increase customer engagement, and support business growth. A key part of this role will be growing g the company's social media presence, creating engaging content, and implementing high-impact marketing initiatives.

Marketing Strategy & Planning

• Develop and execute monthly and quarterly marketing plans with clear priorities, timelines, and performance targets.
• Work with departmental heads to identify marketing needs and deliver campaigns aligned with business priorities.

Digital Marketing & Content

• Develop and execute strategies to grow mPharma's social media presence, increase audience engagement, and generate customer interest in our services.
• Lead content planning and messaging, coordinating the production and publication of marketing materials across digital and physical channels
• Oversee the content calendar and ensure timely execution of digital campaigns and communications.

Campaign Execution & Customer Engagement

• Plan and execute digital, in-store, and community marketing campaigns to promote mPharma’s pharmacy and healthcare services.
• Collaborate with pharmacy and the health services teams to implement health awareness campaigns, promotional activities, and customer engagement initiatives.

Performance Monitoring & Reporting

• Set and track marketing performance targets, including social media growth, customer engagement, service uptake, and campaign results.
• Prepare monthly performance reports highlighting results against targets, key insights, and recommended improvements.
• Manage approved campaign budgets and evaluate marketing activities to identify what delivers the strongest results

Requirements

Our Ideal Candidate

• An entrepreneurial spirit with a passion for mPharma’s mission to increase the accessibility and affordability of high-quality healthcare.
• A strong work ethic and a proactive “can do” attitude that requires minimal supervision.
• Strong understanding of social media marketing, audience growth, and content creation
• Ability to think strategically while remaining hands-on in executing marketing activities
• Creativity and resourcefulness in developing effective marketing campaigns.
• Excellent writing, verbal communication, analytical, and organisational skills.
• Strong interpersonal skills to network with new people and develop business relationships with a wide variety of stakeholders.
• Good understanding of branding, customer engagement, and digital marketing.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• A portfolio or examples of previous marketing work demonstrating measurable results

• Bachelor’s degree in Marketing, Communication, Business or related field.
• 3–5 years of relevant marketing experience, with a strong focus on digital and social media marketing.
• Demonstrated experience developing and executing marketing strategies and campaigns
• Solid understanding of branding, content creation, and digital advertising.
• Strong copywriting and content creation skills.
• Hands-on experience with marketing tools like Canva, etc)
• Excellent communication and interpersonal skills
• Strong project management and organizational skills
• Ability to think creatively and analytically.
• Self-motivated with the ability to work independently and as part of a team.
• Familiarity with social media management and analytics tools, including Meta Business Suite.
• Basic understanding of SEO, digital advertising, and website content management.
• Working knowledge of Canva or similar design and content creation tools.
• Experience in healthcare, retail, or consumer-facing businesses would be an advantage.

How to apply

How to apply for the job To submit your application, click on the lick below and complete all relevant fields on the online application form.

Other

*Closing date: November 10, 2026** <