Senior Manager, Content & Field Marketing (B2B)

Accountabilities: The Senior Manager, Content & Field Marketing (B2B) will own the development and execution of content, sales enablement, and field marketing initiatives that support business growth. This role requires a strategic thinker who can also execute independently, creating programs that strengthen customer engagement, improve sales effectiveness, and generate measurable pipeline impact.

Develop and maintain core messaging, thought leadership, and sales enablement materials that position the organization as a trusted industry leader.

Create high-impact sales assets including pitch decks, one-pagers, case studies, competitive positioning materials, and account-specific resources.

Translate clinical insights, customer outcomes, and business strategies into clear and compelling content for enterprise audiences.

Build and manage a content library including reports, customer stories, and educational resources that support the buyer journey.

Own the strategic events program, including trade shows, customer events, sponsorships, and industry conferences.

Partner with sales teams to create account-based marketing programs combining content, events, digital campaigns, and executive engagement.

Lead event planning and execution across marketing, sales, operations, and leadership teams to ensure successful outcomes.

Develop promotional campaigns, event collateral, social content, and engagement strategies that maximize event impact.

Measure event and campaign performance, optimize programs, and identify opportunities to improve ROI.

Own the B2B LinkedIn strategy to strengthen thought leadership, engage key audiences, and support demand generation.

Enable sales teams with social selling strategies and support targeted paid campaigns as programs mature.

Establish processes, reporting frameworks, and operational best practices to improve marketing effectiveness.

Requirements:

The ideal candidate is an experienced B2B marketer with a strong background in content strategy, sales enablement, and field marketing. You should be comfortable operating independently, managing multiple priorities, and creating measurable impact in complex enterprise environments.

6+ years of experience in B2B marketing, with expertise across content marketing, sales enablement, events, and field marketing.

Proven ability to own marketing programs end-to-end, from strategy development through execution and measurement.

Experience partnering closely with sales teams and supporting enterprise customer acquisition strategies.

Background marketing to healthcare organizations, payers, enterprise buyers, or other complex industries with long sales cycles preferred.

Exceptional writing and storytelling skills, with the ability to translate complex information into clear, persuasive messaging.

Experience creating customer-facing content, thought leadership materials, presentations, case studies, and sales resources.

Hands-on experience with CRM platforms such as Salesforce, marketing automation tools such as HubSpot, and LinkedIn marketing.

Strong project management skills with the ability to manage content deadlines, event logistics, and multiple initiatives simultaneously.

Experience building marketing programs, processes, or event strategies from the ground up.

Ability to thrive in a startup or high-growth environment where priorities evolve quickly.

Strong analytical mindset with experience tracking campaign performance, reporting, and optimizing marketing investments.

Nice to have: experience in food-as-medicine, value-based care, Medicaid/Medicare managed care, or healthcare technology.

Benefits:

Competitive base salary range of $120,000 - $140,000 per year , plus bonus opportunities.

Remote-first work environment with flexibility to work from different locations.

Unlimited paid time off policy.

Medical, dental, and vision healthcare coverage.

401(k) retirement plan.

Registered Dietitian sessions and wellness-focused benefits.

Opportunity to contribute to a mission-driven organization improving access to healthier living.

Collaborative culture focused on innovation, ownership, and meaningful impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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