Head of Brand

Accountabilities: The Head of Brand will own the overall brand strategy, ensuring the brand vision, messaging, and customer experience are aligned across all touchpoints while supporting business growth and market expansion.

Define and execute brand positioning strategies for both consumer and professional audiences, ensuring relevance across different market segments.

Develop the brand narrative, messaging framework, tone of voice, and visual identity from the ground up.

Create and maintain comprehensive brand guidelines to ensure consistency across product, marketing, sales, and content teams.

Establish thought leadership positioning within the industry and strengthen brand credibility among target audiences.

Partner with product teams to integrate brand strategy into customer experiences, including onboarding journeys, in-product messaging, notifications, and UX content.

Define communication strategies for different audiences and ensure product experiences reflect brand values and positioning.

Collaborate with marketing and product teams to test, refine, and optimize messaging through experimentation and customer insights.

Establish brand health measurement frameworks, including awareness, consideration, sentiment, and customer satisfaction metrics.

Build dashboards and reporting processes to communicate brand performance and business impact to senior leadership.

Develop ROI frameworks that connect brand investments with measurable outcomes such as customer acquisition, conversion, and retention.

Act as the internal brand authority, guiding teams toward consistent messaging and customer-focused storytelling.

Partner with performance marketing teams to ensure brand strategy strengthens acquisition efforts and campaign effectiveness.

Support sales and partnership teams with positioning frameworks, messaging tools, and audience insights.

Provide strategic direction to content teams through messaging briefs, audience frameworks, and narrative guidelines.

Requirements:

The successful candidate will bring extensive experience in brand leadership, strategic positioning, and cross-functional collaboration, with the ability to build and scale brands in complex, multi-audience environments.

7–10+ years of experience in brand marketing, with 3–5+ years in a senior leadership or head-level brand role.

Direct experience in Home Improvement, Home Services, PropTech, marketplaces, or closely related industries.

Proven experience developing brand strategies for two-sided marketplaces, balancing consumer and professional audience needs.

Strong track record of creating brand positioning, messaging architecture, and brand guidelines from inception.

Experience embedding brand strategy into product experiences, including UX, onboarding flows, and customer communications.

Strong understanding of brand measurement, analytics, and the ability to connect brand investments to business outcomes.

Deep expertise in brand strategy frameworks, positioning, storytelling, and audience development.

Ability to translate strategic brand concepts into actionable marketing campaigns, product experiences, and sales enablement materials.

Strong understanding of how brand perception influences acquisition, engagement, conversion, and retention.

Excellent communication, collaboration, and leadership skills with the ability to influence stakeholders across teams.

Strategic thinker with strong execution capabilities and the ability to operate effectively in a fast-paced environment.

Benefits:

Fully remote work opportunity.

Competitive compensation package.

Flexible working hours to support work-life balance.

Necessary equipment provided to perform effectively.

Paid vacation and sick leave.

Educational support, including reimbursement for certifications, training, and professional development opportunities.

Knowledge-sharing culture focused on continuous learning and growth.

Company events and internal team activities.

Transparent communication and open feedback culture.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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