Director, Marketing & Communications

Empowering communities through accessible, inclusive, and compassionate care, this is the work we do every day.

At Jane Pauley Community Health Center , every role is connected to something bigger. As a Federally Qualified Health Center (FQHC), we deliver integrated, whole-person care to individuals and families across Indiana, regardless of income or insurance status.

Our teams work at the intersection of clinical excellence and community impact, supporting underserved populations while building a culture rooted in collaboration, respect, and growth. Here, you are not just joining a workplace, you are becoming part of a mission that truly matters.

Summary

The Director of Marketing & Communications is a strategic leader responsible for developing, executing, and monitoring comprehensive marketing, branding, and communication strategies for a large, multi-site Federally Qualified Health Center (FQHC) and its affiliated entities. Supporting an organization with over 500 employees, a $100M annual budget, 20 physical locations, and 26 school-based behavioral health programs, this role is critical to driving patient acquisition, community engagement, and brand equity.

This individual will design and execute integrated campaigns promoting our diverse clinical service lines (Family Practice, Pediatrics, OB/GYN, Dental, Optometry, retail Pharmacy, Behavioral Health, and rehab recovery). Additionally, the Director will oversee branding and messaging alignment across the FQHC’s unique portfolio, including its Real Estate LLC, Pharmacy LLC, subsidiary 501(c)(3) recovery unit, and philanthropic Foundation.

Essential Duties and Responsibilities include the following:

(Other duties may be assigned)

Brand Strategy & Multi-Entity Management

Establish, protect, and evolve a unified brand identity that spans the core FQHC clinical services, school partnerships, and affiliate entities (Pharmacy LLC, rehab recovery, and the Foundation).

Ensure consistent design, messaging, and tone across all physical sites, digital properties, and print collateral.

Collaborate with the Foundation to design and support marketing strategies for donor development, capital campaigns, and fundraising events.

Strategic Marketing & Patient Growth

Develop and execute annual marketing plans aimed at growing patient volume across primary care, dental, optometry, and specialty services.

Formulate targeted marketing strategies to promote specialized operations, such as the retail in-house pharmacy, mail-order/delivery options, and the rehab recovery unit.

Utilize data-driven approaches to track, analyze, and report on the return on investment (ROI) of marketing campaigns and adjust strategies accordingly.

Digital Marketing, PR & Communications

Oversee all digital assets, including the organization's website, search engine optimization (SEO), local search presence for all physical locations, and social media channels.

Direct public relations, media outreach, and crisis communications, serving as the primary media contact and spokesperson when needed.

Create high-quality, patient-centric content (videos, patient stories, blogs, newsletters) that highlights the organization’s mission and impact.

Community Outreach & School-Based Engagement

Partner with the clinical and operations teams to maximize the visibility of the behavioral health programs in our supported schools.

Coordinate grassroots community outreach campaigns, health fairs, and collaborative regional events across our service area.

Build and sustain relationships with community leaders, school boards, advocacy groups, and local stakeholders.

Compliance & Internal Communications

Ensure all marketing activities and materials comply with HIPAA, HRSA requirements, healthcare advertising laws, and patient privacy standards.

Establish internal communication protocols to ensure our employees remain informed of organization-wide updates, brand initiatives, and program expansions.

Qualifications

Education and/or Experience

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

Experience:  

Minimum of 7–10 years of progressive marketing experience, with at least 3 years in a managerial or director-level capacity.

Direct experience in healthcare marketing (hospital system, FQHC, large medical group, or community health network) is highly preferred.

Solid understanding of HIPAA compliance, patient privacy regulations, and healthcare marketing ethics.

Preferred Qualifications:

Master’s degree in business administration (MBA), healthcare administration, or a related field.

Experience managing marketing strategies for multi-entity corporate structures (e.g., healthcare foundations, retail pharmacies, and clinical sites).

Bi-lingual skills (English/Spanish or other regional demographic languages) are a strong asset.

Critical Leadership Competencies

Creative & Analytical Balance:  Ability to lead creative design and copywriting while staying deeply rooted in marketing analytics, patient volume data, and demographic trends.

Relationship Builder:  Exceptional interpersonal skills with the ability to navigate complex stakeholder relationships, from school administrators and board members to clinical staff and donors.

Agility:  Comfortable leading initiatives in a fast-paced environment across a sprawling, multi-site geography.

Working Conditions

Primarily office-based with hybrid flexibility.

Regular travel across clinic sites and to subsidiary/board meetings.

Occasional evening meetings for Board, Finance Committee, or subsidiary governance sessions

Computer Skills

To perform this job successfully, an individual should have advanced computer skills, including Microsoft Office (Word, Publisher, PowerPoint, Excel, etc.) and other applications.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employeeis regularly required tosit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.

The employeeis occasionally required tostand and walk.

The employee mustfrequentlylift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheralvision,and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Compliance Statement

This position must comply with all applicable organizational policies, ethical standards, regulatory requirements, program guidelines, and Standards of Practice, as applicable.

Why You’ll Love Working Here

Purpose-driven work that directly impacts access to care across our communities

Robust benefits package (medical, dental, vision) designed to support you and your family

Generous PTO because we believe caring for others starts with caring for yourself

401(k) with employer contribution to help you plan for what’s ahead

Life and disability coverage for peace of mind

Here, you are not just filling a role—you are helping shape healthier communities and advancing equitable care every day!