director, marketing
About the company
About the Opportunity We are seeking an ambitious, experienced, and results-driven Head of Marketing & Growth to work directly alongside the CEO of a growing portfolio of businesses spanning biotechnology, healthcare, automotive, and financial services.
Your tasks
This is a unique opportunity for a marketing professional who wants to take ownership of marketing strategy, execution, and growth across multiple brands.
You will be the CEO's right hand for all things marketing, responsible for developing strategies, launching campaigns, managing marketing resources, analyzing performance, and identifying new opportunities to drive revenue.
Key Responsibilities1. Marketing Strategy & Business Growth
- Take ownership of marketing strategy and execution across multiple businesses and brands.
- Develop comprehensive marketing plans focused on customer acquisition, revenue growth, and brand development.
- Identify new growth opportunities, marketing channels, and customer acquisition strategies.
- Establish marketing budgets, performance targets, and measurable KPIs.
- Build and execute monthly and quarterly marketing roadmaps.
- Work directly with the CEO to translate business objectives into actionable marketing initiatives.
- Continuously evaluate performance and proactively recommend improvements.
- Paid Advertising & Performance Marketing
- Ecommerce & Conversion Optimization
- Oversee ecommerce marketing strategies, with a strong emphasis on WooCommerce and WordPress.
- Optimize product pages, landing pages, sales funnels, and checkout experiences.
- Develop strategies to increase conversion rates, average order value, and customer lifetime value.
- Implement upselling, cross-selling, customer retention, and remarketing initiatives.
- Work with developers and designers to improve website performance and user experience.
- Analyze customer behavior and identify opportunities to improve ecommerce revenue.
- Coordinate promotions, product launches, and seasonal campaigns.
- Email Marketing, CRM & Customer Retention
- Develop and manage email marketing campaigns, automations, and customer lifecycle strategies.
- Build welcome sequences, abandoned cart recovery, post-purchase follow-ups, and customer reactivation campaigns.
- Segment customer databases to deliver targeted and personalized marketing.
- Optimize email deliverability, open rates, click-through rates, and revenue attribution.
- Manage email marketing platforms such as Klaviyo, Mailchimp, or similar solutions.
- Develop strategies to increase repeat purchases and customer lifetime value.
- Ensure mark
Requirements
We are not looking for someone who simply manages social media, coordinates agencies, or waits for instructions.
We are looking for a marketing leader who knows what needs to be done, takes initiative, and makes it happen.
You should be equally comfortable developing a high-level growth strategy and getting hands-on inside Google Ads, Meta Ads, TikTok Ads, email marketing platforms, and WooCommerce.
Must have hands-on experience managing and scaling paid advertising campaigns.
- Google Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing.
- Meta Ads: Facebook and Instagram advertising, audience targeting, retargeting, and conversion optimization.
- TikTok Ads: Campaign development, creative testing, audience targeting, and scaling.
- Develop, launch, manage, and optimize paid advertising campaigns.
- Monitor advertising performance, including ROAS, CAC, CPA, CTR, and conversion rates.
- Manage campaign budgets and strategically allocate spending toward high-performing channels.
- Implement A/B testing for advertisements, landing pages, audiences, and creative assets.
- Ensure accurate conversion tracking, attribution, and analytics.
- Identify opportunities to scale profitable campaigns while maintaining sustainable acquisition costs.
- Understand platform advertising policies and applicable industry-specific marketing restrictions.