Performance Marketing Specialist

Assist in managing and optimizing paid digital campaigns (Meta, Google, TikTok, etc.)

Monitor daily campaign performance (ROAS, CPA, CTR, conversions) and flag issues

Support in product-level promotions and online offers execution

Coordinate with internal teams (content, design, E-comm) to ensure campaigns go live correctly

Track website performance and user behavior using analytics tools (GA4, Meta Ads Manager, etc.)

Prepare regular performance reports with insights and recommendations

Support A/B testing for ads, landing pages, and creatives

Ensure proper tracking and tagging (pixels, events, UTM parameters)

Stay updated on e-commerce and digital trends

Basic knowledge of performance marketing platforms (Google Ads, Meta Ads)

Familiarity with analytics tools (Google Analytics is a plus)

Strong analytical mindset and attention to detail

Good Excel/Google Sheets skills

Ability to work in a fast-paced environment