Business Development Associate – Programmatic Ads
Location: Lagos, Nigeria
Experience: 1–3 Years
Function: Programmatic Ad Sales / AdTech / Digital Media
Reporting to: Business Head / Senior Leadership
Company: Admattic | Asia & MEA
About Admattic
Admattic is a global AdTech and digital performance company helping brands, agencies, and advertisers drive measurable growth through programmatic advertising, audience intelligence, and performance solutions.
As we expand our international business, we are looking for a commercially driven Programmatic Ad Sales professional based in Lagos, Nigeria , to drive client acquisition, agency partnerships, and revenue growth across Nigeria and the wider African market.
This is an exciting opportunity to work with brands, media agencies, advertisers, and technology partners while contributing to Admattic's growing presence across Africa and the MEA region.
The Role
We are looking for a proactive, target-driven individual to drive programmatic advertising sales, develop strategic client relationships, and build a strong sales pipeline across Nigeria and other key African markets.
You will work closely with the Business Head and senior leadership to identify new business opportunities, pitch Admattic's advertising solutions, establish agency partnerships, and convert prospects into revenue-generating accounts.
The role requires a combination of consultative selling, prospecting, relationship management, and commercial ownership, with exposure to programmatic advertising, audience solutions, performance media, CTV, DOOH, and emerging digital advertising opportunities.
Build relationships. Win clients. Drive revenue. Expand markets.
Key Responsibilities1. Programmatic Ad Sales & Revenue Growth
Drive new business development and programmatic advertising sales across Nigeria and other African markets. Identify and acquire clients, including brands, media agencies, independent agencies, trading desks, and digital advertising partners. Pitch Admattic's programmatic, audience, performance, and digital media solutions based on client requirements. Develop sales pipelines through outbound prospecting, networking, referrals, and industry engagement. Prepare sales presentations, media proposals, campaign recommendations, and commercial proposals. Negotiate commercial terms and work towards achieving individual and regional revenue targets. Identify upselling and cross-selling opportunities within existing accounts. Maintain accurate sales forecasts, pipeline reports, and client activity records.
- Agency & Client Relationship Management
Build and maintain relationships with media agencies, advertising networks, brands, and programmatic buying teams. Establish connections with key decision-makers across digital, media planning, programmatic, performance, and marketing functions. Understand client objectives, media budgets, campaign requirements, and buying preferences. Position Admattic as a strategic programmatic advertising and digital media partner. Conduct client meetings, follow-ups, and business reviews to strengthen partnerships. Identify opportunities to increase campaign spends, secure repeat business, and grow account revenue. Coordinate with internal campaign, operations, and leadership teams to ensure successful campaign delivery.
- Market Development – Nigeria & Africa
Develop business opportunities across Nigeria, with a focus on Lagos and other key commercial centres. Identify expansion opportunities across Ghana, Kenya, South Africa, and other relevant African markets. Research potential advertisers, agencies, market opportunities, and regional digital advertising trends. Build market-specific prospect lists and execute targeted sales outreach strategies. Track local market dynamics, competitor offerings, media spending patterns, and emerging opportunities. Support market entry strategies, regional sales planning, and go-to-market initiatives. Represent Admattic in client meetings, industry events, and relevant advertising forums.
- Programmatic & Digital Advertising Solutions
Develop a strong understanding of programmatic advertising, DSPs, SSPs, ad exchanges, audience targeting, and digital media buying. Understand and communicate Admattic's solutions across programmatic display, video, mobile, CTV, DOOH, audience intelligence, and performance advertising. Work with internal teams to recommend suitable media solutions aligned with client objectives. Stay updated on campaign measurement, attribution, advertising formats, and evolving media buying practices. Identify opportunities to introduce new solutions and expand client investment across Admattic's offerings.
- Sales Strategy & Commercial Intelligence
Monitor competitor activities, market pricing, agency relationships, and emerging advertising opportunities. Track developments across programmatic advertising, retail media, first-party data, AI, CTV, and performance marketing. Maintain regular sales reports covering pipeline development, deal progress, revenue forecasts, and account growth. Share actionable market insights with business leadership to support commercial decisions. Contribute to regional sales planning, revenue forecasting, and business development initiatives.
What We Are Looking For
1–3 years of experience in programmatic advertising sales, AdTech sales, digital media sales, performance marketing sales, or a related B2B sales role. Experience selling advertising solutions to media agencies, brands, advertisers, or digital marketing companies is preferred. Basic understanding of programmatic advertising, digital media buying, campaign metrics, and advertising technology. Existing relationships with Nigerian media agencies, advertisers, or brands will be an advantage. Strong prospecting, pitching, negotiation, and client relationship management skills. Ability to generate leads, develop a sales pipeline, and contribute towards revenue targets. Excellent communication, presentation, and commercial negotiation skills. Strong research, analytical, and problem-solving capabilities. Proficiency in Excel/Google Sheets, PowerPoint, and CRM platforms. A self-driven, target-oriented approach with the ability to work in a fast-paced, international business environment. Willingness to engage with clients across Nigeria and other African markets.
The Ideal Candidate
We are looking for someone who is ambitious, commercially minded, and passionate about building relationships and winning business.
You should be:
A proactive salesperson who enjoys identifying opportunities and acquiring new accounts. Comfortable engaging with senior stakeholders and decision-makers. Interested in programmatic advertising, AdTech, and digital media solutions. Skilled at building trust with agencies, advertisers, and clients. Focused on revenue generation, pipeline development, and closing deals. Knowledgeable about Nigeria's digital advertising landscape or eager to develop strong local market expertise. Comfortable managing multiple prospects and sales conversations simultaneously. Willing to take ownership and contribute directly to business growth.
Success in the First 12 Months
Success will be measured through:
New client acquisitions across Nigeria and other assigned African markets. Revenue generated from programmatic advertising sales. Qualified sales pipeline developed and conversion rates achieved. Number and quality of agency and advertiser relationships established. Achievement of individual sales targets and revenue forecasts. Growth in campaign spends and repeat business from existing clients. Successful pitches, proposals, and commercial negotiations. New market opportunities and strategic partnerships identified. Contribution to Admattic's expansion and market presence across Africa.
Why Admattic?
This is an opportunity to build your career within an international AdTech business, with direct exposure to regional markets and senior business leadership.
You will have the opportunity to:
Drive programmatic advertising sales across Nigeria and Africa. Work with leading brands, media agencies, and advertising partners. Build relationships across multiple markets and advertising ecosystems. Sell innovative programmatic, audience, and performance media solutions. Take ownership of client acquisition, commercial negotiations, and revenue growth. Work closely with senior leadership and contribute to regional business strategy. Grow into larger commercial and leadership responsibilities as the business scales. If you are passionate about digital advertising, enjoy winning new business, and want to build a career at the intersection of programmatic advertising and commercial growth, this is the opportunity for you.
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