In this role, you will
Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication
It's all about you
3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
Experience managing budgets above $300K per month across Social channels
Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
Upper-Intermediate (B2) or higher English proficiency
Would be a plus
Experience with alternative ad networks
Experience automating campaign launches, testing, and reporting across networks with AI tools
Understanding of marketing funnels and performance creative testing principles
Experience with ASO and influencer marketing as additional channels
What we offer
Care and support:
20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
100% medical insurance coverage
Sports and equipment reimbursement
Team building events, corporate gifts, and stylish merch
Financial and legal support
Maternity Recovery Support Allowance
Position retention and support for those who join the Armed Forces of Ukraine
Participation in social initiatives supporting Ukraine
Comfortable working environment:
Work from our Kyiv hub or remotely with a flexible schedule
Modern equipment or depreciation of your own tools
Investment in your future:
Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
70% of our heads and leads have grown into their roles here – so can you!
Performance-oriented reviews and Individual Development Plans (IDPs)
Reimbursement for professional courses and English classes
Corporate library, book club, and knowledge-sharing events
Hiring process
Intro call
Technical interview
Interview with Direct Manager/Head
Bar-raising
Reference check
Offer