Your purpose at Stanley/Stella
We’re looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem , turning raw data into clear, actionable insights that directly impact business decisions, customer journeys, and performance.
You won’t just report numbers.
You’ll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products.
You are the bridge between data, business and experience .
Your role and impact
1. Tracking & Data Governance Ensure data is accurate, structured and compliant across all touchpoints.
Own tracking across website, webshop, marketing tools and future products
Design data layer, event taxonomy & tracking specs
Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media
Validate implementations & run audits (quality, consistency, GDPR, CMP)
Monitor scripts & impact on Core Web Vitals
2. Reporting & Business Insights Turn data into decision-making tools , not just dashboards.
Build Power BI reporting (DAX, Power Query, AI)
Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility
Structure robust data models for consistent tracking
Support business reviews with clear insights (risks, opportunities, actions)
Enable self-service analytics with strong governance
Translate complex data into simple, business-driven narratives
3. Customer Journey Analysis, CRO & Optimisation Identify friction and unlock growth.
Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)
Detect drop-offs & optimisation opportunities
Support A/B testing, personalisation & CRO
Partner with teams to turn insights into measurable improvements
4. Performance Monitoring & Product Analytics Connect performance, usage and product evolution.
Monitor website performance (Core Web Vitals, RumVision) with IT
Analyse product usage & feature adoption
Contribute to event-based / product analytics evolution
Support data-driven, AI-enabled experiences
5. Market Intelligence Bring an external, forward-looking perspective.
Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools
Track trends: AI-driven discovery, search evolution
Explore AI analytics: anomaly detection, predictive insights
6. Cross-functional Collaboration & Data Culture Be the go-to expert for analytics.
Translate business needs into measurable solutions
Work cross-functionally (Marketing, Product, BI, IT)
Improve UTM discipline, measurement quality, analytics maturity
Drive a strong data-driven culture
About you
Must-have
Strong experience: Piwik PRO / GA / GTM + GDPR / CMP
Solid knowledge: web analytics, ecommerce, event tracking, conversion
Experience designing data layers & tracking specs
Strong Power BI (DAX, Power Query)
UX analytics tools (Hotjar, Clarity…)
Experience in CRO / A&B testing
Web scraping (Python or tools)
Sharp analytical + clear communicator
Nice to have
SQL / BigQuery
Core Web Vitals / performance optimisation
Ecommerce / digital product environment
What Success Looks Like
Data is accurate, compliant and trusted
Conversion opportunities are identified & activated
Reporting becomes predictive and actionable
A real data culture is embedded