About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world. Our purpose is to positively impact people’s lives every day in every home around the world. Headquartered in Needham, MA, with offices across North America, Europe, Asia, and Latin America, we operate in 30+ global markets. Our scaled, diverse, and growing brands - SHARK and NINJA - are globally recognized billion-dollar brands known for category-defining innovation.
We operate with a unique mindset that drives how we win:
Be Rarely Satisfied
Progress Over Perfection
Details Make the Difference
Winning is a Team Sport
Communicate for Impact
We don’t follow categories - we build and redefine them.
SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts - adapted for a fast-moving operating company.
The purpose of this function is to:
Increase global external awareness and insight generation
Elevate the quality and intensity of strategic debate
Improve conviction in commercial decision-making
Identify inflection points before they become consensus
Bridge global market intelligence with internal commercial strategy
This group will serve as a high-leverage insight engine for global Commercial leadership - influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions.
Summary
The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions - North America, EMEA, APAC, and LATAM.
As the Principal, Competitive Insights Analyst, you will anchor SharkNinja’s global strategic decisions in external reality - not internal narrative - applying a disciplined change-vs-consensus framework across geographies and channels.
Identify what is changing globally
Determine whether the change is structural or temporary
Assess whether risk or opportunity is underappreciated
Translate insight into decisive global commercial action
Core Responsibilities
Global Competitive Intelligence & Market Surveillance
Develop structured global coverage of priority competitors across regions
Build competitor profiles that assess:
Regional pricing architecture and promotional behavior
Product roadmap differences by geography
Channel mix evolution (retail, DTC, marketplaces)
Margin durability across markets
Geographic expansion strategy
Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
Identify region-specific inflection points that may signal broader global trends
Global Data Review & Signal Triangulation
Analyze and synthesize data across multiple regions and markets
Triangulate across:
Global POS and syndicated data
Regional retailer portals
Public financial disclosures and earnings commentary
Analyst research and investor sentiment
Supply chain signals and manufacturing footprint changes
Identify discrepancies between regions and determine strategic implications
This role requires comfort interpreting incomplete or uneven global data sets and forming defensible conclusions.
Change vs. Consensus Analysis (Global Lens)
Operate with a disciplined question - w hat is changing globally versus what the market assumes
Identify where competitor performance diverges across regions
Distinguish localized noise from global structural shifts
Evaluate global category momentum versus regional cyclicality
Assess whether certain regions represent early indicators of broader trends
Strategic Pressure Testing (Enterprise-Level)
Stress-test global pricing strategies and promotional intensity
Evaluate portfolio bets across markets
Assess global risk concentration
Develop scenario frameworks outlining regional upside/downside implications
Support global Commercial leadership with alternative strategic viewpoints
Executive Insight Delivery
Deliver concise, answer-first global briefings to the CCO and senior leadership
Develop recurring global dashboards and early-warning systems
Provide region-specific breakdowns alongside enterprise-level implications
Translate global insight into clear commercial actions
Cross-Functional & Cross-Regional Integration
Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
Ensure regional insights inform enterprise strategy and vice versa
Maintain alignment between global competitive dynamics and internal execution
Success Metrics
This role rewards insight impact, rigor, and speed - globally. Performance will be measured by:
Speed and accuracy of identifying global competitive shifts
Quality and clarity of global insight generation
Influence on enterprise-level commercial decisions
Ability to detect region-specific signals before they scale
Elevation of global strategic debate quality
Qualifications
Required Experience
2-4 years of experience in:
Investment Banking
Equity Research
Hedge Fund / Asset Management
Corporate Strategy or Competitive Intelligence with strong analytical rigor
Analytical & Technical Capabilities
Strong financial modeling and economic analysis skills
Ability to compare competitor economics across regions
Structured, hypothesis-driven thinking
Comfort working with imperfect global data
Advanced Excel proficiency
Executive-ready PowerPoint storytelling
Preferred Experience
Experience analyzing multinational businesses
Familiarity with global POS and syndicated data platforms
Exposure to cross-border pricing strategy and channel dynamics
Experience working in global or multi-regional organizations
Mindset & Behavioral Expectations
Think globally and operate with external orientation
Are motivated by identifying mispriced or misunderstood reality
Value being right early over aligning with consensus
Challenge assumptions constructively
Thrive in high-accountability, high-visibility environments
Why This Role Matters
Competitive advantage is built on clarity and speed - at a global level. This role strengthens SharkNinja’s ability to:
Anticipate global competitive moves
Detect regional signals before they scale
Allocate resources with higher conviction
Elevate enterprise-level decision-making intensity
Move faster than global competitors
This is an opportunity to bring investor-grade analytical rigor into a high-growth global operating company - with direct visibility into enterprise strategy.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com