The Consultant, Primary Research is responsible for designing, executing, and delivering custom quantitative, qualitative and mystery shopping research projects. This role synthesizes complex data into actionable insights and supports the development of client relationships through high-quality analysis and clear communication.
Key Responsibilities
Research Design & Execution
Design and execute end-to-end primary research studies, including:
Questionnaire development
Survey programming and field management
Data analysis and interpretation
Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client objectives
Ensure research quality, accuracy, and methodological rigor
Data Analysis & Insight Generation
Analyze complex datasets using statistical and analytical tools
Translate findings into clear, actionable business insights
Provide recommendations within the context of client objectives and market dynamics
Client Communication & Presentation
Develop client-ready reports, presentations, and insight summaries
Present findings clearly and confidently to client stakeholders
Respond to client questions and contribute to ongoing relationship development
Project Management
Support and lead research projects from kickoff through delivery
Manage timelines, deliverables, and coordination across internal teams
Ensure projects are delivered on time and meet quality standards
Collaboration
Work cross-functionally with sales, marketing, analytics, and operations teams
Contribute to team knowledge sharing and best practices
Industry & Market Awareness
Stay informed on industry trends, market conditions, and competitor activities
Apply market context to enhance research insights and recommendations
Key Deliverables
Client-ready insight reports and presentations
Survey instruments and research designs
Data analysis outputs (e.g., cross-tabs, statistical models)
Project plans and timelines
Qualifications
3–5 years of experience in primary market research or consulting
Experience managing or contributing to end-to-end custom research projects
Proficiency in:
Excel (advanced)
PowerPoint (advanced)
Experience with research and statistical tools (e.g., Q, SPSS, SAS, or similar)
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to manage multiple projects in a fast-paced environment
Preferred Competencies
Commercial Acumen : Ability to identify trends, patterns, and business opportunities
Storytelling : Ability to translate data into compelling narratives and insights
Data Literacy : Strong understanding of research methodologies and appropriate application
Curiosity : Demonstrates critical thinking and asks insightful questions
Influence & Communication : Confident presenter with ability to engage diverse stakeholders
Collaboration : Proven ability to work effectively across teams and functions
The below reflects the range of base salary for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $55,000 USD to $68,000 USD.
Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.
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