VP of Marketing

Accountabilities Define and execute a multi-year global marketing strategy aligned with business objectives, growth priorities, and market opportunities.

Build and scale an AI-native marketing organization by implementing modern automation, AI workflows, and operational systems to increase marketing efficiency.

Own the full demand generation lifecycle, from traffic acquisition and conversion optimization to lead qualification and sales pipeline contribution.

Develop and optimize product-led growth strategies that support self-service adoption and usage-driven growth for API-based financial products.

Establish a differentiated brand positioning and technical narrative that resonates with developers, engineering teams, financial institutions, and business decision-makers.

Lead multi-channel marketing strategies across digital performance, technical content, industry events, and other growth channels.

Partner closely with Sales and Product leadership to align go-to-market initiatives, messaging, product launches, and sales enablement programs.

Define executive-level marketing KPIs, reporting frameworks, and performance dashboards that connect investments to pipeline and revenue outcomes.

Present marketing strategies, performance insights, and growth initiatives to executive stakeholders and leadership teams.

Build scalable marketing processes, infrastructure, and capabilities to support international expansion.

Requirements

8+ years of progressive marketing leadership experience, including experience building and leading marketing teams or functions within B2B technology, fintech, payments, or related industries.

Proven experience developing marketing strategies for financial infrastructure, cross-border payments, banking-as-a-service (BaaS), stablecoins, or emerging financial technologies.

Demonstrated ability to build and scale marketing functions from early-stage environments into mature, high-performing operations.

Hands-on experience leveraging AI-powered tools, automation frameworks, and modern marketing technologies to improve efficiency and outcomes.

Strong understanding of product-led growth strategies and experience marketing API-first, developer-focused, or technical products.

Proven track record of owning demand generation, inbound growth engines, pipeline creation, and revenue impact.

Experience presenting marketing strategies, metrics, and business outcomes to executive teams and boards.

Strong expertise in multi-channel marketing, performance optimization, content strategy, and technical positioning.

Entrepreneurial mindset with the ability to operate independently, prioritize effectively, and create structure in fast-changing environments.

Excellent strategic thinking, communication, leadership, and cross-functional collaboration skills.

Benefits

Competitive executive base salary ranging from $130,000 to $200,000 , with performance-based incentives.

Comprehensive health, dental, and vision insurance coverage.

Equity package in a high-growth, venture-backed technology organization.

Fully remote and flexible work arrangement.

Professional development allowance to support continuous learning and career growth.

Opportunity to shape the marketing function of an innovative global fintech organization.

Collaborative environment with exposure to cutting-edge financial technology and international markets.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1