Senior Product Manager, Consumer Growth & Fan Engagement

Accountabilities: As a Senior Product Manager, you will lead the development and optimization of consumer-facing experiences designed to increase engagement, retention, and audience value. You will translate business opportunities and fan insights into scalable product strategies while driving experimentation and execution across multiple teams.

Own the product strategy, roadmap, and execution for fan engagement experiences, including community features, personalization, interactive experiences, participation tools, and gamification initiatives.

Develop initiatives around fan identity, registration, audience segmentation, and first-party data to strengthen direct relationships with users and improve long-term engagement.

Build a strong experimentation culture through A/B testing, rapid prototyping, user research, cohort analysis, and continuous optimization.

Leverage AI-powered tools, workflows, and automation to accelerate product discovery, experimentation, vendor evaluation, and delivery processes.

Partner with editorial, marketing, revenue, business development, growth, data, design, and engineering teams to launch impactful consumer experiences.

Evaluate and integrate third-party technologies, platforms, and vendors while managing build-versus-buy decisions.

Define success metrics, KPIs, and measurement frameworks to evaluate product performance and business impact.

Convert strategic opportunities into clear product requirements, roadmaps, experiments, and execution plans.

Identify opportunities to improve audience growth, retention, personalization, monetization, and overall fan lifetime value.

Requirements:

The ideal candidate brings strong product leadership experience combined with a deep understanding of consumer products, sports audiences, and digital engagement strategies. You should be comfortable working in fast-moving environments where data, experimentation, and innovation drive decision-making.

5+ years of product management experience building consumer-facing products, ideally within sports media, publishing, fantasy sports, gaming, betting, community platforms, or similar industries.

Strong knowledge of US sports culture and an understanding of how fans discover, engage with, and build relationships with teams, athletes, creators, and communities.

Proven experience delivering products or features that improved engagement, retention, personalization, audience growth, monetization, or customer lifetime value.

Experience building or scaling community, loyalty, participation, prediction, personalization, or gamification experiences.

Hands-on experience with fan identity, audience segmentation, registration flows, or first-party data products.

Strong experimentation mindset with experience using customer insights, analytics, testing frameworks, and AI-enabled workflows.

Ability to independently manage initiatives from concept through launch, optimization, and iteration.

Excellent communication skills with the ability to influence stakeholders across technical and business teams.

Strong analytical skills and comfort using data to guide product decisions and measure outcomes.

Familiarity with AI technologies and their application in consumer experiences, product workflows, or operational efficiency.

Preferred qualifications:

Experience with fantasy sports, prediction products, sports betting, loyalty programs, or community-driven platforms.

Background in sports media, digital publishing, gaming, subscription products, or audience growth initiatives.

Experience working with registration, retention, personalization, or monetization strategies.

Benefits:

Competitive salary range of $135,000 – $145,000, depending on skills, experience, and location.

Performance-based compensation eligibility.

Flexible vacation policy.

15 paid holidays.

Paid parental leave.

Health insurance coverage.

401(k) plan with company matching.

Remote work flexibility.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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