Regional Marketing Director

Accountabilities Develop and execute the regional marketing strategy for North America, aligning initiatives with business objectives, sales priorities, and revenue targets.

Design and manage integrated demand generation campaigns, field marketing programs, events, trade shows, webinars, and thought leadership initiatives to generate qualified pipeline.

Collaborate closely with sales, sales development, marketing leadership, public relations teams, and external agencies to ensure seamless execution of marketing programs.

Manage regional marketing budgets, vendor relationships, and campaign resources while ensuring projects are delivered on time and meet quality expectations.

Build and implement customer marketing initiatives that improve retention, encourage upselling opportunities, and strengthen long-term customer relationships.

Partner with marketing operations and demand generation teams to develop segmentation strategies, optimize marketing automation, and improve lead management processes.

Monitor campaign performance using key performance indicators, ROI analysis, and reporting to continuously optimize marketing effectiveness.

Support cross-functional collaboration across regional and global teams to ensure consistent messaging and successful execution of strategic initiatives.

Requirements

Minimum of 8 years of experience in B2B regional marketing, preferably within SaaS, technology, data, or other fast-growing digital industries.

Proven success developing and executing field marketing strategies across multiple countries within North America.

Experience in growth marketing, performance marketing, or demand generation is highly desirable.

Strong strategic planning capabilities combined with hands-on campaign execution experience.

Excellent written, verbal, editing, and presentation skills with the ability to communicate effectively across technical and commercial audiences.

Demonstrated ability to build productive relationships with executive leadership, sales teams, customers, agencies, and cross-functional stakeholders.

Strong analytical mindset with experience measuring campaign performance, ROI, pipeline contribution, and marketing effectiveness.

Proficiency with marketing automation platforms, Salesforce, Microsoft Office, CRM systems, and digital marketing technologies.

Highly organized, detail-oriented, self-motivated, and capable of managing multiple priorities in a fast-paced, remote environment.

Benefits

Fully remote position within the United States.

Opportunity to lead strategic regional marketing initiatives with significant business impact.

Collaborative and international work environment with cross-functional leadership exposure.

Professional development opportunities and career growth within a global organization.

Autonomy to shape regional marketing strategy and drive measurable business results.

Competitive compensation package based on experience and qualifications.

Comprehensive employee benefits package, including healthcare and additional company-sponsored benefits where applicable.

Flexible remote working environment that supports work-life balance.

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