Director of Paid Media

Accountabilities: The Director of Paid Media will oversee the complete paid media ecosystem, ensuring effective strategy, execution, optimization, and team development across acquisition channels.

Own and execute the full-funnel, omnichannel paid media strategy across prospecting, retargeting, and retention initiatives.

Manage performance marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), contribution margins, and revenue performance across digital commerce channels.

Partner on budget planning, forecasting, pacing decisions, and resource allocation to maximize return on marketing investment.

Identify and test new customer acquisition opportunities through emerging audiences, platforms, offers, and funnel strategies.

Build and maintain strong relationships with advertising platforms, technology partners, and external vendors to leverage new opportunities, support, and innovation.

Develop structured experimentation programs across creative assets, audiences, landing pages, and measurement approaches to continuously improve performance.

Collaborate with creative and content teams to translate audience insights into effective platform-specific advertising strategies.

Lead and grow the Paid Media team by hiring, mentoring, managing performance, and establishing operational standards and processes.

Partner with Growth, Marketing, and Brand teams to improve attribution, tracking infrastructure, data quality, and measurement frameworks.

Support additional strategic initiatives as needed, with occasional travel required on an as-needed basis.

Requirements:

The ideal candidate is a strategic and analytical paid media leader with proven experience scaling acquisition programs in fast-paced digital environments.

Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.

5+ years of professional experience in eCommerce, with consumer packaged goods (CPG) experience strongly preferred.

Demonstrated success developing and managing omnichannel paid media strategies.

Previous people management and team leadership experience.

Strong understanding of performance marketing metrics, budgeting, forecasting, and P&L-driven decision-making.

Experience managing significant advertising budgets and optimizing spend based on business outcomes.

Excellent proficiency with AI tools and the ability to integrate AI into workflows, automation, and decision-making processes.

Strong analytical skills with intermediate to advanced Excel proficiency.

Ability to adapt quickly, solve complex problems, and innovate in a high-growth environment.

Strong communication, collaboration, and stakeholder management skills.

Benefits:

Competitive salary range of $145,000–$165,000 USD annually, based on experience.

Fully remote work environment.

Flexible paid time off.

Paid sick leave and paid holidays.

Paid volunteer time off.

Medical, dental, and vision insurance.

Flexible Spending Account (FSA).

Company-matched 401(k) contribution up to 4%.

Eligibility for discretionary bonus opportunities.

Employee and immediate-family product discounts after eligibility periods.

Opportunity to contribute to a mission-driven, fast-growing organization with a collaborative culture.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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