About the position
đ Location : Tangerang, Indonesia
About the Role
Trade Marketing Manager is responsible for driving sustainable growth within Indonesiaâs General Trade channel by developing and executing channel strategies, trade marketing initiatives, and commercialization plans that support business and category objectives. This role leads the translation of brand and innovation strategies into effective go-to-market execution, ensuring successful product launches, strong market penetration, and excellence in channel activation. Working closely with Sales, Marketing, Supply Chain, Finance, and external partners, the incumbent will identify growth opportunities, strengthen customer and distributor engagement, and deliver profitable growth across the General Trade landscape.
Key Responsibilities:
1. Channel Development
âąDevelop annual and long-term GT channel strategies aligned with category and business objectives.
âąIdentify growth opportunities by outlet type, geography, shopper segment, and route-to-market.
âąLead channel planning and execution to maximize sales, market share, distribution, and profitability.
âąDevelop and execute trade marketing programs, promotions, and activation initiatives for GT channels.
âąDrive excellence in visibility, merchandising, POSM deployment, and in-store activation.
âąMonitor program effectiveness and optimize ROI through post-evaluation analysis.
2. Innovation Commercialization
âąTranslate marketing innovation plans into executable channel launch strategies.
âąDevelop launch readiness plans covering pricing, distribution, sales tools, POSM, demand forecasting, and customer activation.
âąTrack post-launch performance and recommend corrective actions when required.
3. Cross-Functional Leadership
âąLead cross-functional project teams involving Marketing, Sales, Supply Chain, and Finance. .
âąEnsure alignment between innovation launch timelines and commercial execution requirements.
âąDrive effective stakeholder management with distributors and key GT partners.
Who Weâre Looking For:
âąMinimum 10â15 years of experience in FMCG, preferably within Food categories.
âąMinimum 5 years in leadership positions within Trade Marketing, Sales, Category Management, or Commercial Excellence.
âąStrong experience managing General Trade (Traditional Trade) channels in Indonesia.
âąProven track record in innovation commercialization and new product launches.
What We Offer
A stable career in a company with a strong market presence
Attractive benefits including Private Medical Care and Employee Retirement Program
Opportunities to lead impactful projects and contribute your ideas
A collaborative and supportive team culture with top industry professionals
Whatâs next
If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me an email to nabila.imantiana@florafg.com.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.âŻ
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.