HEAD OF SALES — DACH
ABOUT EVERFIELD
Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support.
ABOUT DIGIFOOD
Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses.
Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently.
As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market.
THE OPPORTUNITY
Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business.
This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market.
The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities.
WHAT YOU’LL DO
- Build and develop the German sales territory from the ground up.
- Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.
- Own the full sales cycle from first contact to negotiation and closing.
- Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.
- Represent Digifood in the German market and develop visibility within the target ecosystem.
- Work closely with leadership on market strategy, deal structuring, and key opportunities.
- Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.
- Support responses to tenders or formal procurement processes where relevant.
- Lay the commercial foundation for future growth across Germany and Central Europe.
WHAT WE’RE LOOKING FOR
- 10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.
- Strong experience selling into the German market.
- Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.
- Proven ability to open new markets, build new territories, or generate pipeline from scratch.
- Experience managing complex B2B sales cycles with multiple stakeholders.
- Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support.
- Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable.
- Experience building reseller, referral, or channel partnerships is a strong plus.
- Experience with tenders, RFPs, or formal procurement processes is a plus.
- German fluency is essential.
- Professional English is required.
WHO YOU ARE
- Entrepreneurial, autonomous, and comfortable working with limited structure.
- Network-driven and able to open doors through relationships.
- Commercially sharp, with the ability to discuss ROI, operations, cost efficiency, and payment-related value.
- Resilient and persistent, especially in long-cycle sales and new market development.
- Credible with senior stakeholders across operations, IT, finance, procurement, and leadership.
- Excited by the idea of being an early commercial hire in a strategic European expansion market.
LOCATION
Germany preferred. Remote-first, with regular field-based activity across the German market.
WHY JOIN
This is an opportunity to become a foundational commercial hire for Digifood’s expansion into Germany and Central Europe. You will help define the go-to-market approach, build the first key relationships, and create the foundation for long-term growth in a strategic market.