Responsibilities
Own the end-to-end live commerce strategy for TikTok Shop
Plan, schedule, and execute live streams across multiple brands
Identify, recruit, and manage creators and hosts for live selling
Select and merchandise products based on trends, inventory, and performance data
Monitor live performance in real time and adjust tactics to maximize conversion
Analyze post-stream performance and optimize future streams
Partner with Marketing to align live streams with campaigns and product drops
Collaborate with Operations to ensure inventory readiness and fulfillment alignment
Stay up to date on TikTok trends, features, and algorithm changes
Build repeatable processes and playbooks to scale TikTok live commerce
Qualifications
2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred)
Strong understanding of TikTok Shop ecosystem, including live selling best practices
Experience managing creators, influencers, or live hosts
Proven ability to drive revenue through TikTok or social commerce channels
Strong instincts for content, pacing, and audience engagement
Highly self-motivated with the ability to operate independently and take ownership
Comfortable working in ambiguous environments and making real-time decisions
Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics
Excellent organizational and time management skills
Strong communication skills and ability to collaborate cross-functionally