Events & Field Marketing Coordinator

About Avive:

Avive Solutions, Inc. (https://avive.life) is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! https://www.youtube.com/watch?v=2p4zfOWo62E

Learn more about working at Avive: https://avive.life/careers/

About the Role: 

Avive is looking for a Growth Marketing Manager for the Northeast territory. Reporting directly to the Director of Demand Generation, this person will be responsible for executing digital demand generation, association relationships, and territory-level activation strategies. This role requires driving pipeline through local, in-person activation, amplified by a strong multi-channel digital approach. You’ll own full-funnel growth campaigns that generate qualified leads across channels, while also working closely with Sales to activate local territories, key customer segments within territories, support AEs in the field by building brand awareness in their territories, and generally build market-specific momentum.

This is a highly collaborative and versatile role—ideal for someone who can develop scalable campaign strategies and get in the trenches with Account Executives to drive localized pipeline growth. You’ll help build the marketing playbook for how Avive enters and scales within key territories.

*Only candidates in Virginia, West Virginia, Ohio, Pennsylvania, Maryland, Delaware, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, Indiana, Illinois, Michigan or Maine will be considered at this time

What You'll Do: Event Logistics and Scheduling

Support logistics and operational activities for trade shows, conferences, field activations, and company events.

Cross-check the Asana trade show request board against the master schedule and staff calendars to identify conflicts or missing information.

Prepare event materials and coordinate shipping, tracking, and status updates.

Support on-site event setup, execution, and teardown as needed.

Coordinate post-event returns, inventory updates, and shipment reconciliation.

Coordinate printing and production of marketing materials.

Field Equipment Management

Coordinate loaner AED requests and manage Avive's fleet of AEDs, CPR manikins, and other field and training equipment.

Maintain equipment schedules and availability for trade shows, field activations, trainings, customer demonstrations, and other engagements.

Maintain field equipment in a constant state of readiness, including device charging, REALConnect fleet management, cleaning, maintenance, and replacement.

Coordinate packing, shipment, and return of field equipment, ensuring assets are tracked, inspected, accounted for, and prepared for future use.

Coordinate marketing-owned AED donations and supporting logistics.

Inventory and Shipping

Manage the storage and inventory of swag, collateral, trade show materials, booth supplies, staff apparel, and field activation materials.

Maintain organized storage areas and conduct periodic inventory audits to ensure accuracy.

Coordinate inbound and outbound shipments for Marketing, Sales, and channel partners, maintaining accurate tracking information.

Monitor inventory levels and coordinate replenishment, repair, or replacement as needed.

Support outbound and return shipping for events and field activations.

Booth and Event Operations

Attend trade shows and other in-person marketing events to support the commercial team and engage prospects.

Assemble event kits and activation materials.

Support field activations, CPR/AED trainings, customer events, product demonstrations, and event logistics.

Represent Avive professionally while supporting customers, prospects, and partners at events.

Marketing Operations Support

Fulfill marketing requests from Sales and support preparation of materials for meetings, trainings, and customer presentations.

Coordinate printing and production of marketing collateral and swag.

Maintain marketing storage areas and organizational systems.

Required Skills & Experience: 1–3 years of experience in event coordination, marketing operations, field marketing, logistics, or a related role.

Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field, or equivalent professional experience.

Proficiency with Microsoft Office and Google Workspace.

Willingness to travel approximately 15–25% for trade shows and field events.

Bonus Points For: Experience supporting trade shows, conferences, field marketing programs, or customer events.

Experience coordinating inventory, shipping, fulfillment, or equipment logistics.

Experience coordinating vendors, shipments, or event logistics across multiple stakeholders.

Familiarity with project management tools such as Asana.

Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously.

Strong communication and interpersonal skills with a customer-service mindset.

Self-motivated with the ability to work independently and proactively solve problems.

Flexible and adaptable in a fast-paced environment with changing priorities.

Experience working with CRM or marketing platforms such as Salesforce, HubSpot, or similar systems.

Equal Employment Opportunity It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.

NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.

Anticipated Salary: $120,000 - $140,000