Field Marketing Manager - Events and Retail - Kansas City

Renewal by Andersen of Kansas City has experienced unprecedented growth over the last three years. To maintain this growth and success, we are looking to add another Team Leader to our Non-Traditional Marketing Department. The Direct Marketing team is nationally renowned, has an award-winning leadership team, and has a culture of positivity, success, and teamwork. Renewal by Andersen is the largest window and door manufacturer in North America with a respected reputation for its’ high-quality products and services which are unmatched in the home improvement industry.

Purpose The Events and Retail Field Marketing Manager is a leadership position in the Non-Traditional Marketing Department which oversees three types of lead generation strategies while maintaining and exceeding pre-determined key performance indicators. Our lead generation strategies consist of Event Marketing and Retail Marketing. Event Marketing strategies include in-person activations at trade shows, fairs, festivals, sporting events, marquee events, and local community events. Retail Marketing strategies include in-person activations at grocery stores, hardware stores, home décor stores, and other retail-type brick-and-mortar stores. The Events and Retail Field Marketing Manager hires, trains, coaches, and manages a team of 10 - 15 Brand Ambassadors to generate leads and set appointments for our Design Consultant Team, in a cost-effective and efficient manner, while utilizing our Direct Marketing Methodology.

Responsibilities Recruiting, hiring, training, coaching, and managing a team of 10 – 15 Brand Ambassadors

Administrative duties including payroll, tracking key performance indicators for team members, and corresponding with management/direct marketing team leaders

In-Field training, coaching, shadowing Brand Ambassadors

In-Office training, coaching, teaching Brand Ambassadors

Meet or exceed skills, attitude, behavior, and results expectations

Present an exceptional company image

Sets an example for work ethic, integrity, teamwork, and decorum

Ensure policies and guidelines are adhered to

Scheduling and holding weekly/bi-weekly team meetings

Adhering to key performance indicators, budgeting, and results implications

Generating leads and setting appointments at events, retail stores, and canvassing

Working with event coordinators, retail store managers

Qualifications and Requirements 2 – 3 years of events management, retail management, canvassing management, sales management, or marketing management

Ability to think strategically, with strong project management skills, and attention to detail

Strong verbal and written communication skills

Ability to self-manage resources to achieve objectives

Ability to analyze the effectiveness of events activations, retail store activations, and canvassing activations

Ability to understand marketing communications, sales promotions, and advertising

Ability to demonstrate strong leadership skills

Demonstrated analytic skills

Demonstrated ability in Microsoft Office programs, especially reports and spreadsheets

COMPETENCIES REQUIRED TO MEET PRIMARY RESPONSIBILITIES:

Results orientation

Dynamic

Business and Customer knowledge

Problem-solving skills

Time management and organizational skills

Assessment and evaluation skills

Proven sales performance

Creative

Confident

Interpersonal skills