Head of Product

About Yassir Yassir is the leading super app in the Maghreb region, transforming how daily services are delivered. Operating across 45+ cities in Africa and beyond, Yassir offers ride-hailing, last-mile delivery, and is rapidly expanding its financial services ecosystem to enable users to pay, save, and borrow digitally. With a global, distributed tech team and a fast-scaling product organization, Yassir is building a multi-vertical platform serving millions of users across emerging markets.

Role overview We are looking for a Head of Product to lead product strategy and execution across one or more key verticals.

This role will be responsible for defining the product vision, leading a team of product managers, and driving end-to-end product delivery at scale. The ideal candidate combines strong product thinking, business acumen, and leadership experience in fast-paced, high-growth environments.

Key Responsibilities Product Strategy & Vision

Define and drive the product vision aligned with Yassir’s overall business strategy

Own the product roadmap across multiple product lines or value streams

Identify opportunities for growth, monetization, and market expansion

Leadership & Team Management

Lead, mentor, and scale a team of Product Managers and Product Leaders

Establish strong product culture focused on ownership, impact, and accountability

Partner closely with Engineering, Design, Data, and Business teams

Execution & Delivery

Ensure high-quality, timely delivery of product initiatives across squads

Drive outcome-based roadmaps (KPIs, OKRs, business impact)

Oversee prioritization, trade-offs, and resource allocation

Cross-functional Collaboration

Work closely with Heads of Engineering, Design, and Business stakeholders

Align product initiatives with company-wide objectives and regional needs

Act as the key product representative in leadership discussions

Customer & Market Focus

Champion customer-centric product development and discovery

Leverage data, research, and feedback loops to inform decisions

Understand local market nuances across multiple geographies

Product Operations & Governance

Define product processes, frameworks, and best practices

Improve product development lifecycle and team efficiency

Ensure clear product governance and decision-making frameworks

Requirements 10+ years of experience in Product Management

5+ years in leadership roles managing Product Managers or product teams

Proven experience building and scaling products in fintech, marketplaces, or super apps

Strong experience in multi-sided platforms (e.g., users, merchants, partners)

Track record of delivering products from 0 → 1 and scaling to maturity

Deep understanding of data-driven product development

Experience working in high-growth, fast-paced environments

Strong stakeholder management and communication skills

Nice to Have

Experience in emerging markets (Africa, MENA, or similar)

Experience managing multi-country product organizations