Manager Search

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3 best things about the job:

Working in one of the most digitally advanced and forward-thinking media agencies that is globally connected

Develop your search skill set with exposure to planning, execution, and optimisation process within the search environment

You will deliver strategy and development for the client in a hyper-competitive, fast-paced environment

In three months:

Adopted best practices around campaign structure, ad copy guidelines, and campaign optimization techniques

Take responsibility of looking after client’s search engine marketing business, including accounts management and optimization

Become familiar with GroupM’s performance proposition and processes (optimization, reporting and billing)

Demonstrate mastery of all platforms and systems which power search

Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally

In six months:

Sustainable optimization to elevate client’s search business level and quality

Learnt how to build a paid search campaign from scratch with minimal supervision

Been confidently running client accounts independently, meeting all KPIs, etc.

Regularly contributed to the monthly performance newsletter cover industry updates and trends and in particular how these impact clients and approach to planning.

Become a trusted advisor through strong justification of recommendations, strong timeline management and delivering outcomes

Drive the testing of new betas, platforms, and other innovations for our clients

In 12 months:

Taken on more responsibility and started to get involved in meetings, attempting to upsell new features and services

Developed relationships with other teams in the agency and started contributing to responses to client briefs

Assisted the Manager in new business pitches, including background research, defining strategy to preparing presentation material

Establish yourself with a more strategic thinking senior executive and keep growth an integrated view on whole performance business

Be able to analyze and provide insights on all the featured covered by the buying platforms

Responsibilities of the role:

Day to day optimization and management of search campaigns working towards defined KPIs set by clients

Develop SEM strategy and tactics for campaign and deliver the campaign management

Generating reports and insights from campaigns and communicating these to the team and smaller clients directly

Building strong relations with team members with clear and effective communications (spoken, written, and presenting) with ability to influence and gain trust

Coordinate with other team for integrated insights and client business proposals

Implementation of single and multi-variant tests to increase campaign efficiency

Build account structure, optimizations, testing, tracking and overall management

Contribute to an environment where ‘Innovation as usual’ thrives in everyday work

What you will need:

Minimum 4 - 6 years’ hands-on experience managing paid search campaigns with a keen interest in all digital marketing disciplines

Good understanding of Google, Bing, SA360 & Google Analytics

Must be fluent in written and spoken English, Traditional Chinese & Simplified Chinese

Keeps up to date with SEM industry changes and the latest practices and procedures

Build meaningful relationships with team members and suppliers

Excellent administrative and organizational skills

Strong attention to detail with high levels of accuracy

A good work ethic, problem solving and proficient time management skills

Working knowledge of all Microsoft office software

Comfortable using Microsoft Excel and manipulating dashboards — an analytical mind that is creative as well as data-driven to identify trends/patterns and insights

Demonstrate genuine curiosity and interest in our clients & their business

Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred.

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