CCP for Digital Advertising and Marketing Professionals

Key Responsibilities

1. Digital Marketing Strategy

• Support the planning and execution of digital marketing strategies aligned with business objectives.
• Develop and maintain digital marketing calendars.
• Conduct competitor and market research to identify digital marketing opportunities.
• Recommend digital initiatives to improve brand visibility and customer engagement.

1. Social Media Management

• Manage the company's social media platforms including Facebook, Instagram.
• Plan, create and publish engaging digital content.
• Monitor audience engagement and optimise content performance.
• Maintain brand consistency across digital channels.

1. Content Marketing

• Create marketing copy, graphics, short-form videos and promotional materials.
• Coordinate content production with designers, photographers and external vendors.
• Support seasonal campaigns, product launches and promotional activities through digital channels.

1. Digital Advertising

• Assist in the setup, execution and optimisation of Meta Ads campaigns.
• Monitor campaign budgets and performance metrics.
• Conduct A/B testing to improve campaign effectiveness.

1. Website & SEO

• Update website content and promotional information.
• Perform keyword research and implement SEO best practices.
• Monitor website traffic and user behaviour using Google Analytics 4 (GA4) and Google Search Console.

1. Email Marketing

• Prepare and execute email marketing campaigns.
• Maintain customer mailing lists and audience segmentation.
• Analyse email marketing performance and recommend improvements.

1. Analytics & Performance Reporting

• Track campaign performance using digital analytics tools.
• Prepare monthly reports on key marketing KPIs.
• Recommend optimisation strategies based on campaign insights and data analysis.

1. Collaboration

• Work closely with internal teams and external vendors to ensure successful campaign execution.
• Support the continuous improvement of digital marketing processes and initiatives.